Richardson Announces Independent Assessment of Its Sales Performance Improvement Solutions

ES Research's Evaluation Reflects Richardson's Industry-leading Commitment to Client Satisfaction and Sales Performance Improvement

Mar 04, 2011, 14:25 ET from Richardson

PHILADELPHIA, March 4, 2011 /PRNewswire/ -- Richardson, a leading global sales training and sales performance improvement firm, completed a thorough assessment of its capabilities conducted by ES Research Group, Inc. (ESR), a sales training research and advisory firm. Richardson sought the evaluation to acquire unbiased, independent, and candid feedback on its strengths and challenges as a leading sales training provider. ESR is the only company to offer independent, methodology-based evaluations of sales training providers to help buyers make more informed purchasing decisions.

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In their report on Richardson, ES Research Group commented:

  • Richardson's greatest strength is its holistic approach to viewing more than just the narrow area of sales training, but the broader area of sustainable sales performance improvement. They offer a strong balance between sales skills and process. During the past four years, Richardson has done an admirable job transitioning themselves into a major force in the sales performance improvement space.

  • Richardson is a leader in combining the "what" (process) and "how" (skills) of selling so participants can develop the right approach to execute at every stage in the sales process and at any client interaction.

  • "Richardson has a broad-based solution with elements in many areas. This firm is one of the few sales training organizations that include specific tools and technologies for hiring and recruiting."

  • Richardson should be seriously considered when you are seeking a comprehensive solution for sustainable cultural change. Richardson requires management commitment, but pays big dividends in return on its clients' investments.

"ESR is a leader in providing in-depth and reliable analysis and advice to the market on sales training and performance improvement companies," says David DiStefano, President and CEO of Richardson. "Our team at Richardson has been relentless in the pursuit of building and expanding our Sales Performance System™ to become best-in-class. We are honored and excited that ESR has taken the time to evaluate and validate our place as a major force in the sales performance improvement space. ESR's opinion of Richardson clearly supports our vision, commitment to our clients, and our intense focus to deliver value to sales organizations globally. We look forward to ES Research continuing to provide valuable insight to companies seeking to improve the performance of their sales organizations."

ESR analysts use the results of probing questionnaires completed by sales training providers, contacts with executives who have hired the training providers, responses from client sales training RFPs, and ongoing interviews among their wide network of informed sources to write an initial report of a sales training company. Profiled sales training providers have an opportunity to review the report and correct factual errors before an assessment is published. Assessments are regularly updated and refined to accommodate changing information.

"During the past six months, ESR performed comprehensive and objective evaluations of more than three dozen sales training providers," says Dave Stein, CEO of ES Research. "Richardson distinguishes themselves as an undisputed leader in several areas. The progress they have made in the past five years, most notably through the recent recession, is a tribute to the market's appeal for Richardson's approach, people, products, and services and the success they have with their clients."

About Richardson

Richardson ( is a global sales performance improvement and sales training company that helps leading organizations improve performance, drive results, and execute their vision. For 32 years, Richardson has been committed to supporting clients in successfully implementing their strategies and achieving their sales objectives through a comprehensive system for sales performance improvement. Richardson's Sales Performance System™ addresses the fundamentals of a strong sales culture by making sure they have a best practice sales process, the right people in the right roles, training and development of the sales team, and coaching and tools to sustain it all. What is unique about Richardson is how we create truly customized solutions that are relevant to your team, ensure sustained behavior change, and provide measureable results.

About ES Research Group, Inc.

Based in West Tisbury, MA, ES Research Group (ESR) is a business advisory firm that helps companies evaluate, select, implement, and measure their sales performance improvement programs. ESR offers a range of analytic and assessment reports, teleconferences, and advisory services. ESR is the only source for independent research and advice on sales performance improvement programs and the companies that provide them.

ES Research Group's sales training provider assessments are available for a fee on an a la carte or subscription basis. An annual subscription entitles the user to complete access to all research and reports issued by ESR, or individual company reports are available starting at $95.00. For more information, visit the company's website at

SOURCE Richardson