Richardson Experiences Record Growth in Sales Readiness Practice

Sep 07, 2011, 11:45 ET from Richardson

PHILADELPHIA, Sept. 7, 2011 /PRNewswire/ -- Richardson, a leading global sales training and performance improvement company, today announced that its Sales Readiness Practice continues to outperform expectations in its 2nd year of existence by generating record level, year-over-year revenue growth of approximately 65%.

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Richardson's Sales Readiness Practice utilizes a variety of technologies and methods to assess a client's sales organization's ability to deliver against their market promise and recommend business-relevant solutions designed to impact near-and long-term business objectives. Robust predictive testing and diagnostic technologies are leveraged to help sales organizations select, assess, and develop sales talent; best-of-breed and leading-edge practices are recommended to enhance the sales process and improve pipeline accuracy; leading indicators are established to verify sales effectiveness, customer engagement and achievement of desired outcomes. This enables forward-thinking sales organizations to put into place key capabilities that compliment and augment their sales and management training — resulting in a larger return on training investment.

"Richardson has significantly invested in developing the capabilities of our Sales Readiness Practice in 2011 in direct response to our clients' need for comprehensive sales performance improvement solutions that incorporate its sales processes, talent management systems, and measurement systems to maximize their investments in sales force development," says David DiStefano, President and CEO of Richardson. "We first partnered with Harry Dunklin, SVP of the Readiness Practice, in 2005 in connection with the creation of our SkillGauge™ diagnostic tools, and in early 2010 recognized the opportunity to provide a more comprehensive suite of products and services to best serve the needs of our clients."

"The most important thing clients gain from our Readiness Practice is the ability to concentrate on the elements that matter most to improve sales performance," say Harry Dunklin. "Our Readiness Team focuses on validating an effective sales process, identifying leading indicators of success, diagnosing current skills and behaviors of the sales force, and developing predictive measures to guide training and hiring needs.  With these insights, our clients can put the right people in the right roles, make the right moves to develop people in the right ways, follow the right sales processes, and coach against the right metrics."

Richardson's Sales Readiness Practice is a crucial component of Richardson's overall Sales Performance System. The Richardson Sales Performance System™ addresses the fundamentals of a strong sales culture: the readiness of the sales organization to execute a specific go-to-market strategy, development of sales talent at all levels of the organization, and sustainment of behavior change back on the job.

Complimentary eBook — For a limited time, you can download Richardson's new eBook, The Roadmap to Scalable and Sustainable Sales Transformation. Written by Harry Dunklin, this eBook takes a practical look at the challenges being faced by most sales organizations due to the shift to buyers now directing the purchasing process and dictating the terms of engagement. Click here to download.

About Richardson

Richardson ( is a global sales performance company that helps leading organizations improve sales results. For 32 years, Richardson has been helping global clients to successfully implement their strategies and achieve sales objectives through a comprehensive system for sales performance improvement. To learn more about Richardson's Sales Performance System, and its newest offering, High Performance Selling™, visit    

SOURCE Richardson