Richardson Launches Next Generation Sales Training and Performance Improvement Solution

Jul 14, 2011, 13:30 ET from Richardson

PHILADELPHIA, July 14, 2011 /PRNewswire/ -- Richardson, a leading global sales training and performance improvement company, today announced the launch of its High Performance Selling(TM) solution. High Performance Selling™ ("HPS") combines a best-in-class selling methodology with proven and powerful sales training to help businesses transform the way their sales force sells. HPS is based on three organizing principles:

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  • Salespeople must combine sales process, deal strategy, and excellent dialogue skills to be successful.
  • Salespeople need tools embedded in their work stream to support the adoption of sales process and strategy.
  • Effective sales processes are defined by leading indicators, or verifiable outcomes, at each stage that correspond to customer buying behavior, not to sales rep behavior.

The High Performance Selling™ solution addresses the tougher and more competitive selling environment created by customers demanding more value, speed and control of the process. The HPS solution consists of five key components, each of which can be implemented separately or as a comprehensive, holistic performance improvement solution. They are:

  • Sales Process Consulting (which includes identification of verifiable outcomes)
  • High Performance Selling™ Skills Diagnostic
  • Highly Interactive, Customized Training
  • CRM-embedded Tools
  • Coaching to Sales Process, Deal Strategy, and Quality Customer Dialogues

The High Performance Selling™ solution is a powerful combination of sales methodology, training, and sustainment to accelerate behavior change leading to more consistent and higher levels of performance. It enables business-to-business sellers to identify more opportunities in their existing accounts and with prospects and provides the tactics and strategy to pursue and win competitive deals. 

"With High Performance Selling™, sales teams and sales managers focus on the few things that matter most in the sales process and that provide the greatest leverage to win deals. By more effectively aligning themselves with their customers' new buying requirements, salespeople are consistently able to identify, manage, and close 'winnable' opportunities," says David DiStefano, Richardson President and Chief Executive Officer. "The improved quality and visibility into the pipeline allows sales managers to change the nature of the conversations they have with their salespeople, accelerate the pipeline, and manage to leading indicators of performance."

About Richardson

Richardson ( is a global sales performance company that helps leading organizations improve sales results. For 32 years, Richardson has been helping global clients to successfully implement their strategies and achieve sales objectives through a comprehensive system for sales performance improvement. The Richardson Sales Performance System(TM) addresses the fundamentals of a strong sales culture: Readiness of the Organization and Talent, Development of Team Members, and Sustainment for Continuous Improvement. To learn more about Richardson's Sales Performance System, and its newest offering, High Performance Selling™, visit

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SOURCE Richardson