Richardson's New White Paper Helps Sales Leaders Gain Insight into the Accuracy and Quality of Their Teams' Forecasts

PHILADELPHIA, Feb. 2, 2012 /PRNewswire/ -- Richardson, a leading global sales training and performance improvement firm, today announced the release of a new white paper, Using Verifiable Outcomes in the Sales Process to Change and Track Behavior. Verifiable outcomes are those few tangible indicators that give sales leaders insight into the accuracy and quality of their teams' forecasts.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/54175-richardson-white-paper-team-forecasts-sales-training

(Photo: http://photos.prnewswire.com/prnh/20120202/MM43408 )

Today, sales leaders face increasing pressure to accurately forecast and produce results. Historically, sales leaders rely on "lagging indicators" to monitor critical sales metrics — putting sales leaders in the position of trying to drive results forward by looking in the rear-view mirror.

"Many companies already employ verifiable outcomes in their sales process," says Harry Dunklin, Richardson's SVP of Sales Readiness. "The key is to identify outcomes that are truly leading indicators of customer engagement. The result leads to greater confidence in sales forecasts and, ultimately, in business results."

This compelling article, written by Harry Dunklin, provides value for those exploring ways to increase the reliability of their sales pipeline and forecasting. This article explores:

• How an effective sales process must be aligned to the customer's buying behavior — which has changed significantly in the last three years.
• The best way to create healthy pipelines — by closely linking the customer's level of engagement with specific sales stages.
• How the customer's level of engagement determines where and how fast opportunities move.
• How salespeople are held accountable for generating client engagement throughout the sales process.
• How sales managers can increase their coaching impact by shifting their focus to the "critical few" client behaviors that make or break a deal through the sales process.

This complimentary article, Using Verifiable Outcomes in the Sales Process to Change and Track Behavior, is available on Richardson's website by clicking here. Please contact Jim Brodo, SVP Marketing, at [email protected] with any questions or to learn more about the Richardson Sales Readiness Practice.

About Richardson

Richardson (http://www.richardson.com) is a global sales performance company that helps leading organizations improve sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today's complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.

SOURCE Richardson