Rick Cabral of Genuine Interactive named Sitecore "Most Valuable Professional" Award

BOSTON, Jan. 29, 2014 /PRNewswire/ -- Genuine Interactive, a full-service digital agency, today announced that Rick Cabral, Director of .NET has been named a "Technology Most Valuable Professional (MVP)" by Sitecore for the fourth consecutive year. Sitecore is the global leader in customer experience management software, and a Genuine Interactive technology partner. Cabral was one of 107 people worldwide to be named a Sitecore Technology MVP this year.

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Now in its eighth year, Sitecore's MVP program recognizes individual technology and digital strategy advocates who share their Sitecore passion and expertise to offer positive customer experiences that drive business results. The Sitecore Technology MVP Award recognizes the most active Sitecore experts from around the world who participate in online and offline communities to share their knowledge with other Sitecore partners and customers.

"Cabral's extensive Sitecore knowledge is integral to leading Genuine's .NET team to implement Sitecore best practices for our clients' sites," said John Grayson, CEO of Genuine. "Cabral helps Genuine deliver unique Sitecore experiences for a range of industries including pharmaceuticals, food and beverage, higher education, and more."

Genuine has been a certified Sitecore partner since 2009 and is often called upon to deliver cutting edge designs and performance sites. As a full-service interactive agency, Genuine's work is unique and combines Sitecore's best practices with innovative technologies to deliver truly engaging interactive experiences.

"We are grateful for the impressive contributions that Rick Cabral has made to the Sitecore community," said Lars Floe Nielsen, co-founder and senior vice president, Technical Marketing, Technical, Sitecore. "Cabral has demonstrated mastery of our technology and matches our employees' enthusiasm for enabling marketers to own the experience for every customer and prospect that interacts with their brand. This year, we look forward to working with our MVPs to power personalized, relevant, high impact experiences for some of the biggest organizations and brands around the world."

Sitecore's experience platform combines web content management, marketing automation, email marketing, social media, e-commerce, optimization, and analytics into a single, unified platform. The platform is incredibly easy to use, capturing every minute interaction and intention that customers and prospects have with a brand, both on a website and across other digital channels.

About Genuine Interactive
Genuine Interactive believes every brand deserves to be experienced. We are a full-service digital agency that creates experiences that build brands, grow businesses, and enable communities. For more information, visit http://www.genuineinteractive.com.

MEDIA CONTACT: Lilian Ma, (617) 451-9700
[email protected]

SOURCE Genuine Interactive