Rick Crossland Is Ready to Shape Your Culture to Grow Your Bottom Line

LAS VEGAS, Oct. 29, 2012 /PRNewswire/ -- The culture of a given business plays a huge role in its ultimate success or failure. At their core, most business owners know this, yet they still haven't managed to develop a culture that can take their business to the next level. ActionCOACH Business Coach Rick Crossland has seen this first hand with clients and has developed actionable strategies to combat this problem. He will present those strategies at the 2013 Business Excellence Forum, at the Red Rock Resort and Casino in Las Vegas, Nevada, January 25 and 26.

"Culture affects every aspect of any business because it is reflected in the actions of the team. A lot of the time leaders don't realize that their team doesn't know their objective," Crossland said, "When the leadership direction is unclear, it's impossible for the team to know what they are supposed to do to help the business grow."

To learn more about the Business Excellence Forum, go to: http://www.actioncoach.com/businessforum2013

To learn more about Rick Crossland, go to: http://www.actioncoach.com/rickcrossland

"With my clients, I ask, 'How many of your team members would you enthusiastically re-hire ?' and the number is usually shockingly low! When business owners have this mindset of tolerating non-performers, they are settling for a culture and a team that is below par, which will lead to a business that is also substandard. Many business owners don't believe they can have a team of "A" players, but leading companies only hire "A" players and to have a team full of "A" players, you need to develop a strong hiring process culture which they can flourish in."

Crossland is making his second straight speaking appearance at the Business Excellence Forum and is a multiple award winner, whose clients represented 12 percent of the Finalists in last year's Business Excellence Awards.

"I've found that the best business owners are learners and willingness to learn new business skills is a great predictor of success," Crossland said. "The Business Excellence Forum is a must attend event for business owners who are at that level or want to reach that level because it puts you right on the cutting edge of business knowledge."

In addition to Crossland and the other outstanding speakers, the BEF will also feature networking opportunities and will culminate with the 2013 Business Excellence Awards, recognizing exceptional results from companies in 18 categories.

SOURCE ActionCOACH