Ricoh unifies business-to-business camera and lens product lines for superior customer experience

New portfolio offered entirely under Ricoh Americas Corporation means improved sales, service and support

Mar 07, 2013, 10:00 ET from Ricoh Americas Corporation

MALVERN, Pa., March 7, 2013 /PRNewswire/ -- Ricoh Americas Corporation today announced the merger of two divisions and their product portfolios to improve the experience of customers who buy its business-to-business cameras and lenses.

The new portfolio, unified under the Ricoh Americas Corporation Industrial Optical Systems, now contains a comprehensive range of cameras and lenses for homeland security, general security, machine vision (the technology and methods used to provide imaging-based automatic inspection and analysis for such applications as automatic inspection, process control and robot guidance in industry), law enforcement, manufacturing, healthcare and geographic information systems.

Customers will now interact with one Ricoh Americas Corporation business unit instead of two when they purchase security or machine vision products formerly managed under the Pentax Ricoh Imaging Americas Corporation industry business unit, and ruggedized "solution cameras" already managed by Ricoh Americas Corporation.

"Businesses and government organizations that invest in our products deserve a completely satisfying sales, service and support experience," said Matt Sakauchi , Vice President, Visual Communications Group, Ricoh Americas Corporation. "This integration ensures they have that experience while enabling us to more efficiently focus our R&D effort on the innovations that are most important to our customers."

Effective April 1, this move combines the Pentax Ricoh Imaging Americas Corporation, Security Systems Division and Ricoh Americas Corporation, Digital Camera Division. Ricoh and Pentax products will remain under their current brands and all consumer products will continue under the management of Pentax Ricoh Imaging Americas Corporation.

For details on Ricoh's full line of products, services and solutions, please visit

About Ricoh

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh

Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

For further information, please visit

© 2013 Ricoh Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.


John Greco
Ricoh Americas Corporation
(973) 882-2023

Jill Searl
Brodeur Partners
(603) 559-5824

SOURCE Ricoh Americas Corporation