Ride Provider Curb Rolls Out New In-Cab Technology To Revitalize New York City Taxis
NEW YORK, May 29, 2018 /PRNewswire/ -- Curb Mobility (www.gocurb.com), the modern provider of for-hire rides in North America and the United Kingdom, today announced the launch of a new initiative to equip New York City's taxis with cutting-edge technology for both drivers and passengers. Aimed at modernizing the yellow cab, Curb is introducing two new Android tablet solutions DASH and RYDE to level the playing field for the city's most iconic industry.
DASH is a digital meter that replaces bulky legacy taxi systems with a single lightweight tablet providing drivers with a user-friendly interface and feature-rich tools like multi-language support, GPS navigation, live traffic information, and an emergency panic button. DASH will also help increase drivers' earning potential with such features as fare heatmaps to help drivers find more rides and flat, upfront ride pricing to attract more riders during times of low demand.
RYDE is a new passenger-facing 10-inch tablet that pairs with the DASH system and gives riders an interactive experience to make commutes more enjoyable. Also running on the Android platform, RYDE will support a variety of third-party apps, including an upcoming successor to the current Taxi TV media platform. The RYDE system unlocks new possibilities for brands and advertisers while introducing passengers to a new generation of in-cab entertainment.
"Yellow cabs are part of the fabric that makes this city so vibrant and distinctive. In the face of disruption, there is a unique opportunity to modernize and enhance the taxi experience for both sides," said Amos Tamam, CEO of Curb. "By empowering drivers with tools that make their job easier and more profitable, they'll be able to focus on providing the utmost service to their riders."
Curb is already piloting its new in-cab technology with dozens of taxis throughout the city and will begin a mass rollout next month. Tamam adds, "This new initiative marks a turning point for taxi owners and operators. We still have a lot to accomplish but we're excited to bring this impactful technology to the people who need it most."
DASH and RYDE are the latest additions to Curb's integrated suite of mobile solutions, including ride-hailing, shared rides, and Pair & Pay mobile payments. Powering over 700,000 trips per month in New York City, Curb is generating over $100 million per year in additional revenue for hard-working Yellow and Green taxi drivers on the Curb network.
The new initiative also underscores the company's mission to transform the taxi industry and improve the city's transportation infrastructure through a variety of ongoing initiatives, including a recently formed partnership with the MTA. Curb is currently working with the MTA to enhance mobility options for the more than 150,000 New Yorkers who rely on the Access-A-Ride paratransit service for their daily transportation needs. By servicing over 20 percent of all Access-A-Ride trips with taxis, Curb has reduced the cost of trips by over 50 percent, saving taxpayer money while simultaneously generating more business for taxi drivers.
About Curb
Curb is reimagining urban mobility. We are creating a comprehensive mobility platform and provide products for mobile app solutions, effortless payment, paratransit, business travel, and advertising that reaches captive audiences of millions. Our solutions power over 100,000 taxis and for-hire vehicles and our advertising network contains over 70,000 digital and traditional assets in the US and the UK. We are veterans of the taxi and for-hire industry and experts in our fields, drawing on years of expertise to create the foundation for a scalable, efficient, intelligent, open transportation network of the future.
About Curb Taxi Media
US Curb Taxi Media is the leading provider of traditional and digital taxi media in the United States. We combine the benefits of traditional out-of- home advertising with cutting-edge digital technology on the interior and exterior of taxicabs, including the iconic NYC Yellow Cab. Curb Taxi Media millions of consumers each month and positions brands to deliver relevant content to captive audiences in over 22 DMAs across the United States. Our expertise also extends across the Atlantic, with a network of over 2,000 black cabs in London, UK.
About Taxi Media UK
Taxi Media is a leading provider of traditional and digital taxi media in London. We combine the benefits of traditional out-of- home advertising with cutting-edge digital technology on the interior and exterior of iconic black cabs. Taxi Media delivers 300 million impressions each month and positions brands to deliver relevant content to captive audiences all over London. Our expertise also extends across the Atlantic, with a network of over 28K taxis in the United States, including the largest network of iconic yellow taxis in New York City.
SOURCE Curb
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