Rightway Launches 2025 Rebrand, Marking a New Era in Healthcare Transformation

NEW YORK, Sept. 3, 2025 /PRNewswire/ -- Rightway, the most transparent and member-focused pharmacy benefit manager (PBM) and personalized care navigation company, today unveiled its rebrand. The rebrand reflects Rightway's evolution from its earlier era as a bold challenger to a category leader that is delivering measurable results for employers and members.

For eight years, Rightway has proven that better outcomes and lower costs can coexist. By challenging traditional PBMs and offering a fully-aligned, clinician-led model, the company has redefined pharmacy and care navigation. Today, Rightway serves hundreds of thousands of Fortune 500 employees and millions of members nationwide.

"This rebrand is more than a new look, it's a declaration of who we are and where we're going," said Jordan Feldman, CEO of Rightway. "It reflects our momentum, our leadership, and our commitment to delivering healthcare without sacrificing quality for cost."

Raising the bar with a capital "R."
The capital "R" in Rightway's logo symbolizes Rightway's rise into a trusted industry leader. The new identity matches the company's growth from early adopters to serving some of America's largest, most established organizations, signaling its confidence to set new industry standards.

Delivering healthcare without compromise.
Rightway combines expert-led support, seamless technology, and fully-aligned incentives to drive outcomes and lower costs.

• A truly neutral PBM model: No rebate-driven conflicts; pharmacists proactively guide members to cost-effective, high-value therapies.
• Proven results: Employers achieve 16.1% lower pharmacy costs while improving member experience.
• Care navigation excellence: High-touch, clinically-led support delivers 15% medical cost savings and higher satisfaction.
• With an NPS of +70, Rightway delivers healthcare that feels human and works at scale.

At the forefront of a market shift.
Today, Rightway is working with some of America's most prominent blue chip companies and is committed to scaling with purpose and impact. Employers are rapidly moving away from legacy PBMs, embracing Rightway's aligned approach. The company's growth underscores this shift:

• Revenue retention: 113%
• Client retention rate: >97%
• Year-over-year member growth: 100%+ in 2025

The path ahead.
Rightway is singularly focused on making sure that employers are able to provide high-quality, affordable healthcare to every American.

"Our focus is unwavering: to lead the PBM space, redefine care navigation, and achieve deep market penetration with our combined offering. We won't stop until we've set a new standard for the industry and redefined employer and member expectations," Feldman added.

Explore Rightway's rebrand here.

About Rightway.
Rightway is transforming pharmacy benefits and care navigation with a member-first approach that blends expert clinical guidance, high-touch service, and intuitive technology. Serving over three million members, Rightway delivers personalized, evidence-based support that improves outcomes, drives engagement, and reduces costs.

Rightway is the only PBM that integrates pharmacy navigation from clinical experts, guiding members to high-value medications while delivering fully aligned pricing, 100% transparency, and a total spend guarantee. Its care navigation solution simplifies healthcare with proactive, clinician-led support, creating better experiences for members and measurable savings for employers.

With Rightway as their healthcare benefits partner, employers don't have to compromise employee health, happiness, or their company's results. Learn more at www.rightwayhealthcare.com. 

Rightway contact:
Rita Lebedeva, SVP of Marketing
[email protected]

SOURCE Rightway