Rita's Italian Ice Celebrates First Day of Spring with Free Italian Ice Giveaway and New SKITTLES® Italian Ice Flavor

Frozen treat brand offers 30 Rita's Ice app users chance to win Free Italian Ice for a Year!

PHILADELPHIA, March 10, 2025 /PRNewswire/ -- Rita's Italian Ice & Frozen Custard, the iconic frozen treats destination is continuing its beloved annual tradition, inviting guests to celebrate the first day of spring with a FREE Rita's Italian Ice giveaway on Thursday, March 20, 2025. Rita's 575+ locations are expected to give away approximately 1 million cups of their signature Italian Ice throughout the celebration! 

Guests who visit a Rita's location on the first day of spring, Thursday, March 20, will receive a FREE 6-ounce Italian Ice in the available flavor of their choice. Guests can pick from Rita's classic Italian Ice flavors or try Rita's newest flavor, SKITTLES^® Italian Ice. Inspired by the taste of a "handful of SKITTLES^®," guests can enjoy a colorful collision of fruity flavors at Rita's.

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Rita's is also adding a tangy, crunchy SKITTLES^® POP'D freeze-dried candies to their toppings lineup this spring. SKITTLES^® POP'D blends a unique, crispy texture with the iconic original fruity flavors to deliver a taste experience for fans like never before. Add SKITTLES^® POP'D to any Rita's treat for an extra burst of fruity flavor.

SKITTLES^® Italian Ice and SKITTLES^® POP'D topping will be available at Rita's for a limited time starting March 17.

If one free Italian Ice isn't enough, Rita's is giving their app users the chance to win* Free Italian Ice for a Year! In honor of Rita's annual First Day of Spring celebration, Rita's Ice App users can enter promo code "FDOS25" under the "Offers" tab in the Rita's app for a chance to win* free Rita's Italian Ice for a Year. From now until 11:59 p.m. PT on Sunday, March 23, 2025, participants can enter to be one of 30 lucky winners. To participate in the First Day of Spring Sweepstakes, simply download or open the Rita's Ice App today and enter the code! For official rules see www.ritasice.com/FDOSSweepstakes2025

*Each "Free Italian Ice for a Year Prize" is one (1) year of free Italian Ice (52 free small ice rewards to be issued in winner's Rita's Ice app account, expiring 1 year from issue date). Terms and conditions apply.

"For over 30 years, Rita's First Day of Spring Giveaway has been more than just a tradition—it's a moment of pure joy and connection that marks the start of a new season with a refreshing cup of Rita's happiness," said Linda Chadwick, President & CEO of Rita's Italian Ice & Frozen Custard. "This cherished day highlights the bond between Rita's and our fans and inspires us to continue innovating with strategic new products. We're thrilled to introduce SKITTLES^® to our guests, crafted in Rita's signature style, and welcome everyone to our shops on March 20 for a free cup of Ice on us."

Looking for more sweetness? Download the Rita's Ice app to start earning rewards on your purchases. New members can enjoy a free small Ice, Custard, or Gelati after their first purchase just for signing up. Those who haven't joined yet can download the Rita's Ice app from the Apple or Google Play stores or by visiting ritasice.com/app/. Sign up now to enjoy free treats, birthday rewards, exclusive app offers, and more!

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blenders™, Milkshakes and more. For more information about Rita's Italian Ice & Frozen Custard and to find your closest location, please visit http://www.ritasice.com/.

About Rita's Italian Ice & Frozen Custard:
Rita's Italian Ice & Frozen Custard opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading "Ice, Custard, Happiness!" ever since. Now, Rita's is the largest Italian Ice concept in the world with over 575 shops. Guests around the world visit Rita's to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and signature Frozen Custard, Rita's serves a taste of happiness with each delicious treat. For more information about Rita's Italian Ice, please call 1-800-677-7482 or visit http://www.ritasice.com/.

About Mars Wrigley:
Mars Foodservices is a division of Mars, Inc. and a proud, longtime partner of foodservice professionals across the country. Together, we bring some of the strongest brands to the world, including M&M'S^®, SNICKERS^®, TWIX^®, DOVE^®, SKITTLES^®, and STARBURST^® driving consumer excitement and traffic with menu offerings that leverage our iconic brands. Working hand in hand with operators, we bring innovative culinary expertise to the table that enhances offerings, elevating profits and creating more customer smiles.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn, and YouTube. 

Media Contact:
Abby Zweigle
For Rita's Italian Ice & Frozen Custard
856-341-4584
[email protected]  

SOURCE Rita's Italian Ice & Frozen Custard