Ritual Launches Perimenopause Health, comprehensive perimenopause support without any added hormones

The hormone-free, OB/GYN-developed supplement pairs clinically studied shatavari extract with DIM to support hormone balance, estrogen metabolism^† and perimenopause symptoms*

LOS ANGELES, Sept. 15, 2026 /PRNewswire/ -- Ritual, one of the largest privately held women's health platforms, today announced the launch of Perimenopause Health, a daily, hormone-free supplement developed in partnership with OB/GYNs^{^} to support hormone balance for women over 40 or those experiencing perimenopausal symptoms.*

Approximately 2 million women begin perimenopause each year in the United States.¹ Ritual is stepping in to address this critical lifestage with the same clinical rigor and ingredient traceability that defined its flagship products.

"Perimenopause is something half the world's population will experience, yet it's remained an afterthought in product innovation and clinical research," said Katerina Schneider, Founder and CEO of Ritual. "I built Ritual because I couldn't find a prenatal I trusted enough to take myself. A decade later, we have the #1 prenatal backed by its own human clinical trial, and those same women who trusted us through pregnancy are now entering perimenopause. They deserve clinically backed, hormone-free support they can trust for this next chapter of their health."

Perimenopause Health was formulated with key ingredients to support hormone balance including:

• High-potency Shatavari extract which is clinically studied to support mood, ease hot flashes and night sweats, and improve sleep in as little as 4 weeks, and support vaginal dryness and ease physical & mental fatigue in as little as 8 weeks.*
• DIM which helps the body break down estrogen to a more beneficial metabolite, to help support healthy estrogen balance.*
• Vitamin B6 which supports hormonal activity and may help support mood.*
• Evening Primrose Oil which has been shown to help ease hot flashes, and is included to help support the absorption of DIM .*^‡

^{‡Science shows that combining fat-soluble DIM with a lipid source can help support absorption of DIM.*}

"We didn't want to enter this category until we had ingredients and evidence we felt good standing behind. Once we found a shatavari extract with robust clinical research conducted specifically in perimenopausal women, and brought together OB/GYN expertise through our Scientific Advisory Board to help develop the formula, we knew we had the right scientific foundation to enter this category," said Mastaneh Sharafi, Ph.D., RD, Senior Vice President of Science and Innovation at Ritual. "Shatavari doesn't just target one symptom in isolation. It's been studied to support healthy levels of estrogen, progesterone, FSH, and LH, along with healthy cortisol levels. Its potency allows us to deliver the studied level of active compounds at a lower daily dose than many other shatavari extracts on the market today."

The formula contains no added synthetic hormones and comes in one vanilla-essenced capsule a day. Perimenopause Health is NSF Certified, Non-GMO Project Verified, Clean Label Project Purity Award-certified, vegan, gluten-free, soy-free, and third-party tested for heavy metals and microbes. Perimenopause Health is available on Ritual.com for $39 a month.

This launch marks ten years since Ritual first entered the supplement category with its flagship multivitamin, Essential for Women 18+ Multivitamin. For nearly a decade, Ritual has been setting a new standard in the supplement industry and now has the #1 prenatal backed by its own human clinical trial. The brand's transparency goes beyond the label through the first visible supply chain of its kind, rigorous third-party certifications, and clinically backed key ingredients in research-recommended dosages, supported by a $5 million commitment to clinical studies on all finished products by 2030. Today, Ritual has earned the trust of millions of women. From a woman's first period to menopause, Ritual believes women deserve health solutions that are safe, transparent, and effective.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

^{†DIM  helps support healthy estrogen metabolism.*}

^Developed in partnership with medical doctors on Ritual's Scientific Advisory Board.

1. Wegrzynowicz AK, Walls AC, Godfrey M, Beckley A. Insights into Perimenopause: A Survey of Perceptions, Opinions on Treatment, and Potential Approaches. Women (Basel). 2025 Mar;5(1):4. doi: 10.3390/women5010004. Epub 2025 Jan 31. PMID: 40264725; PMCID: PMC12014197.

About Ritual
Ritual is one of the largest privately held women's health platforms pioneering traceable, evidence-based supplements and driving systemic change toward transparency and accountability across the supplement industry. A Certified B Corporation, they have pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceable® with the first visible supply chain of its kind. Together with leading scientists, researchers and advisors, Ritual has developed products based on thousands of independent research studies, and now has one of the leading prenatal multivitamins backed by its own human clinical trial in the U.S. Learn more at Ritual.com and follow the brand @Ritual on Instagram.

Media Contact:
Dreamday I Ritual.com I [email protected] 

SOURCE Ritual