RITZ for the Touchdown!

The Iconic Cracker Brand Celebrates the Richness in Rivalry This Football Season

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Sep 26, 2016, 09:00 ET

EAST HANOVER, N.J., Sept. 26, 2016 /PRNewswire/ -- For generations, RITZ has celebrated the art of coming together – those moments of connection between friends and family that make life rich. And just in time for football season, RITZ is embracing a gridiron tradition – friendly team rivalries. Because no matter what squad you're rooting for, the one thing that unites football fans everywhere is the love of game-day food. Just as a good rivalry enhances a game, RITZ enhances the party!

Popular Ingredient Plays by State, Brought to You by RITZ

RITZ has joined forces with Pinterest to surface popular saved ingredients in each state around the country and in turn, is creating tailgating recipes that combine the flavor cues of two rival teams from different regions – think queso fresco from Arizona with butternut squash from Massachusetts or avocado from California with toasted coconut from Washington. And just like these rival ingredients can coexist as a delicious concoction atop a RITZ, fans from coast to coast can unite over tasty game-day treats and an overall appreciation for the game.

"RITZ has always been a social cracker, celebrating moments that make life rich," says Lauren Sella, Director of RITZ Equity for North America. "We've been a part of American households since 1934, and at football gatherings for as long. This football season, RITZ is setting out to add extra richness to tailgates across the country, bringing friendly foes together over fun food."

Popular ingredients by state:

Alabama: Chicken, Spicy Foods
Alaska: Salmon, Coconut
Arizona: Jalapeno, Queso Fresco
Arkansas: Pecan, Strawberry
California: Avocado, Red Apple
Colorado: Cheddar, Pork
Connecticut: Squash, Fish
Delaware: Honey, Peppers
Florida: Crab, Roasted Pumpkin
Georgia: Cheesy Grits, Okra
Hawaii: Chicken, Matcha
Idaho: Raspberry, Caramel
Illinois: Onion, Chocolate
Indiana: Italian Sausage, Chocolate Chips
Iowa: Queso Fresco, Chicken
Kansas: Turkey, Peanut
Kentucky: Pudding, Cheese
Louisiana: Shrimp, Crawfish
Maine: Squash, Pork
Maryland: Crab, Wings
Massachusetts: Apples, Butternut Squash
Michigan: Brownie, Poultry
Minnesota: Wild Rice, Granola
Mississippi: Potato, Okra
Missouri: Bean Dip, Oats
Montana: Banana, Cucumber
Nebraska: Cinnamon, Popcorn
Nevada: Olives, Chili
New Hampshire: Beans, Raisins
New Jersey: Orange, Potato
New Mexico: Ginger, Mushroom
New York: Mozzarella, Sweet Red Peppers
North Carolina: Bacon, Vanilla
North Dakota: Sausage, Marshmallow
Ohio: Ranch Dressing, Pumpkin
Oklahoma: Nuts, Chili
Oregon: Eggplant, Dates
Pennsylvania: Salami, Cinnamon
Rhode Island: Onion, Honey
South Carolina: Chocolate, Grits
South Dakota: Marshmallow, Garlic
Tennessee: Chili, Melted Cheese
Texas: Colby Cheese, Jalapeno
Utah: Berries, Garlic
Vermont: Pumpkin, Lentils
Virginia: Salsa, Parsley
Washington: Toasted Coconut, Corn
West Virginia: Bacon, Caramel
Wisconsin: Cherry, Brat
Wyoming: Beef, Cucumber

Recipes will be posted on Pinterest, Facebook and Instagram ahead of the most anticipated tailgates of the year. Visit https://www.pinterest.com/ritzcrackers/, https://www.facebook.com/ritzcrackers and https://www.instagram.com/ritzcrackers/.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.