RIVALUS INC launches safe and clean supplement line targeted to military personnel
HALIFAX, Nova Scotia, Aug. 24, 2012 /PRNewswire/ -- RIVALUS today announced the release of POWDER BURN the first product in the new blaqseries, a supplement line dedicated to providing innovative formulations without dangerous ingredients. POWDER BURN is the most powerful pre-workout available today with no banned substances for military personnel.
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As the first company in the industry to offer sports nutrition supplements designed to meet the high expectations and discerning requirements of today's top athletes, RIVALUS has been the driving force in the supplement industry for positive change.
In December of 2011, the United States DOD (Department of Defense) banned a supplement ingredient known as DMAA (1,3-dimethylamylamine) throughout the military. The ban was implemented after the tragic deaths of two soldiers and other severe health problems among service members. DMAA narrows blood vessels and arteries, causing high blood pressure, which has led to cardiovascular problems.
Built upon the foundation of cutting edge research and potent new ingredients, POWDER BURN provides energy, mental focus and stamina without the dangers, health concerns or failed drug screenings provided by the others.
RIVALUS CEO Dr. Darren Burke spoke of the launch from his company headquarters in Halifax, Nova Scotia. "Creating these new product offerings has been a source of great pride for both me and my staff. These men and women protect us while we sleep, we wanted to use all of our resources to protect their health and safety."
POWDER BURN will be available for purchase at GNC locations in both the United States and Canada and at www.rivalus.net and will retail for $59.99.
ABOUT RIVALUS
RIVALUS INC builds the highest quality sport nutrition products in the world today for professional and Olympic level athletes. RIVALUS leads the industry by creating products that are proven to be highly effective in double blind placebo studies without using any ingredients found on the banned substance lists of WADA (World Anti-Doping Agency) and the IOC (International Olympic Committee). For more information visit www.rivalus.net.
SOURCE RIVALUS INC
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