AUBURN HILLS, Mich., March 21, 2012 /PRNewswire/ -- The Valory Music Co.'s Brantley Gilbert will join previously announced BNA recording artist Kellie Pickler for the "Road to the Ram® Jam" series and sweepstakes.
The Road to the Ram Jam, presented by the Ram Truck brand, features five of today's best country music artists and provides fans the opportunity to win prizes, including trips for two to an invitation-only 2012 Ram Jam concert event Dec. 29 in Nashville, Tenn. where all five artists will perform.
The Road to the Ram Jam series and sweepstakes helps bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes including collectible posters and vinyl records through participating country radio stations nationwide, and free music downloads. Fans can enter the sweepstakes for a chance to win trips for two to the invitation-only 2012 Ram Jam concert event at www.RamTrucks.com/RoadtoRamJam or on the Ram Trucks Facebook page at www.ramjamsweeps.com.
Gilbert will offer fans a chance to win a free download of his power-driven single "Kick It In The Sticks" when they enter the Road to the Ram Jam concert sweepstakes. The remaining Road to the Ram Jam artists will be announced throughout the year and all five will receive a lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in early 2013 with all proceeds going to benefit a charity of each artist's choice. Proceeds from Gilbert's Ram truck will be donated to Iraq and Afghanistan Veterans of America (IAVA), the country's largest non-profit dedicated to supporting the 2.4 million vets of Iraq and Afghanistan and their families. For more information on the group fans can go to www.IAVA.org.
"Teaming up with Ram for the Road to the Ram Jam was a no brainer – it's a great way to reach out to the BG Nation and beyond with some amazing and very cool content. And I get to bring my band to town and rock out at the 2012 Ram Jam with some other great artists," said Gilbert. "You know the best part is we get to auction off my truck at the end of the year and donate the money to IAVA. How awesome is that? I get to drive an awesome truck and help out with a great cause to support our troops and veterans."
"We are excited to have Brantley join Kellie Pickler as one of the select Road to the Ram Jam artists," said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. "Brantley's songs and live performances have the same authenticity and genuine work-hard, play-hard attitude as our Ram trucks."
At just 27 years old, the rising star already has an impressive list of industry accolades. He was most recently nominated for the 2012 Academy of Country Music New Artist of the Year after earning his first-ever nod in the Song of the Year category at the 2011 Country Music Association Awards. His sophomore project, "Halfway to Heaven Deluxe", debuted at number 2 on the Billboard Country Albums Chart in September 2011. Collectively, the standard and deluxe versions of the album already have sold nearly 500,000 albums.
Gilbert's first single on The Valory Music Co., "Country Must Be Country Wide," recently scored the number 1 spot at country radio and was certified gold by the Recording Industry Association of America. As a celebrated songwriter, he has also penned three number 1 hits – "My Kinda Party," "Dirt Road Anthem," as well as "Country Must Be Country Wide." In addition to playing his own headlining dates, Gilbert currently is on the road with Eric Church for his The Blood, Sweat & Beers Tour. For tour dates and more, check out www.facebook.com/brantleygilbertmusic.
The Road to the Ram Jam sweepstakes is open to legal residents of the 48 contiguous United States and the District of Columbia, 18 years or older at the time of entry. Residents of Alaska, Hawaii and Puerto Rico are ineligible. No purchase or payment of money is necessary to win. The sweepstakes starts Feb. 1, 2012, and ends Sept. 30, 2012. Official rules and complete details are found at www.RamTrucks.com/RoadtoRamJam.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they would like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
For more information on Road to the Ram Jam and to enter the sweepstakes, go to www.RamTrucks.com/RoadtoRamJam.
SOURCE Chrysler Group LLC