Robi Axiata Selects DigitalRoute for its Advanced Customer Data Integration System

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Aug 20, 2013, 09:46 ET

STOCKHOLM, August 20, 2013 /PRNewswire/ --

MediationZone delivers advanced billing mediation functionality and platform to drive new infrastructure

DigitalRoute, the market leader in data management and mediation solutions today announced that Robi Axiata Ltd., the leading Telecommunication services provider in Bangladesh, has selected DigitalRoute's MediationZone product to replace its existing legacy billing mediation solution.

MediationZone was principally selected for both its flexibility and its extensive functionality. The product supports a variety of use cases additional to billing mediation that can be quickly configured to provide a future proof solution in key areas such as online routing.

The new system will help Robi to further modernize not only its customer billing system but also to provide a best-in-class customer experience, as well as improved handling of functions like roaming and interconnection, Network Management, and Fraud Management.

In making its selection, Robi focused on identifying both the latest technology as well as a proven, scalable solution. Ease of maintenance and vendor independence were other critical factors in the selection. On all counts, MediationZone fit the bill.

Commenting on the adoption of the solution, a top Robi official said, "In selecting MediationZone, we are putting ourselves in position to address business needs both today and tomorrow. We believe the DigitalRoute product's inherent flexibility as well as its proven performance gives us an alternative unrivalled in the market."

The deployment of MediationZone, initially for billing mediation, is the first step in Robi's comprehensive Business Sales and Support transformation. When complete, the project will enable Robi to effectively support both future technologies and new business models. Robi is part of the Axiata Group, which already uses MediationZone as part of its group level strategy for identifying best-of-breed solutions and streamlining applications.

The MediationZone deployment is being delivered by DigitalRoute's in-region services team. The first implementation of the system went live July 2013 and the entire project was completed in 4 months.

Said Jan Karlsson, CEO, DigitalRoute: "I am delighted to welcome Robi Axiata to the MediationZone family, and particularly proud of the performance our Asia Pacific team has shown in providing such exceptional support. We believe that as transformation projects grow in number across the BSS sector, particularly in response to network evolution, our product will prove to be a bedrock of enabling business innovation."

About Robi Axiata Ltd.

Robi Axiata Limited, is a joint venture between Axiata Group Berhad, Malaysia and NTT DoCoMo Inc, Japan. Robi is the third largest mobile phone operator in Bangladesh with more than 22 million subscribers. Moreover we have about 8.1 million mobile internet subscribers; playing a significant role in the socio-economic development of the country.

Robi is part of the Axiata, a company with majority stake in five and minority stake in two mobile operating companies across South and Southeast Asia. Axiata has over 200 million subscribers across Asia provides direct employment to more than 20,000 people in 10 countries. Axiata's mobile subsidiaries and associates operate under the brand name 'Celcom' in Malaysia, 'XL' in Indonesia, 'Dialog' in Sri Lanka, 'Robi' in Bangladesh, 'Smart' in Cambodia, 'Idea' in India, 'M1' in Singapore and, recently, 'MTCE' in Iran.

About DigitalRoute

DigitalRoute® delivers a new approach to managing data. Our platform, MediationZone, empowers organizations to liberate the value hidden in their usage information via a unique approach that supports multiple mission-critical aspects of their business. DigitalRoute customers benefit from fewer integration points, reduced costs and flexible data management. Over 260 leading companies from around the globe are today actively using DigitalRoute technology to help meet their data management needs. DigitalRoute is headquartered in Stockholm, Sweden with regional offices in Gothenburg, Atlanta, and Kuala Lumpur. DigitalRoute is a venture-backed, privately held company.

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