Rocket Mortgage Puts Purchasing Power in the Hands of Clients with Bridge Loans - Enabling Homeowners to Buy Now, Sell Later

Homeowners have on average, $181,000 in equity. This new product helps them access it before transitioning to a new home

DETROIT, June 24, 2025 /PRNewswire/ -- Rocket Mortgage, the nation's largest mortgage lender and a part of Rocket Companies (NYSE: RKT), today announced the launch of bridge loans – a strategic solution designed to help buyers wrestle back control in today's competitive housing market. This new product allows current homeowners to use equity to compete shoulder-to-shoulder with cash buyers – allowing them to purchase their next primary residence before selling their current one. This provides both financial flexibility and eliminates the uncertainty and reluctance of home sellers that often comes with so-called 'contingent' offers.

With high home prices and tight housing inventory, many buyers struggle to compete without first selling – leading to delays and missed opportunities. Yet the average homeowner has $181,000 in untapped equity, a powerful resource to make a strong offer.¹  Rocket Mortgage's bridge loan unlocks that equity upfront, providing funds for a down payment or closing costs in the interim.

"Buying and selling a home at the same time can be one of the most stressful parts of the journey," said Bill Banfield, Chief Business Officer and Economist at Rocket. "Rocket Mortgage's new bridge loan alleviates this by helping people purchase on their terms – not the market's. It removes one of the biggest barriers to moving: immediate access to the equity in their current property. With this new flexibility, buyers can quickly and confidently secure their next home."

Many areas of the country remain highly competitive for buyers. In San Jose, for example, 67.1% of homes sold above asking this February. Oakland, San Francisco and Newark were not far behind with more than half of all properties selling for more than the list price.² 

Even in calmer markets, a bridge loan offers key advantages. Buyers avoid the hassle of double moves and temporary housing, while taking the time to secure the best offer on their existing property.

Rocket Mortgage's bridge loan gives clients up to six months to sell their home, with interest-only payments throughout that period. To qualify, clients must have their home listed, be under contract with a listing agent or have a guaranteed buyout agreement in place. The client must also have an associated Rocket Mortgage purchase loan to be eligible.

The bridge loan is part of Rocket's broader mission to Help Everyone Home by removing financial barriers and reimagining what's possible in the homeownership process. Earlier this year, Rocket Mortgage introduced RocketRentRewards, the first program to turn rent into real purchasing power. Qualified first-time buyers can earn up to $5,000 in lender credits, or 10% of their past year's rent, toward closing costs.

Visit www.rocketmortgage.com to learn more about bridge loans with Rocket Mortgage.

About Rocket Mortgage 

Detroit-based Rocket Mortgage (NMLS #3030) is the largest mortgage lender and is a part of Rocket Companies (NYSE: RKT).

The lender enables the American Dream of homeownership and financial freedom through its obsession with an industry-leading, digital-driven client experience. In late 2015, it introduced the first fully digital, completely online mortgage experience. Since its founding in 1985, Rocket Mortgage has closed more than $1.8 trillion of mortgage volume across all 50 states.

J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for both primary mortgage origination and servicing 22 times – the most of any mortgage lender. Rocket Companies, Rocket Mortgage's parent company, has placed in the top third of Fortune's list of the "100 Best Companies to Work For" the list for 22 consecutive years. 

For more information and company news visit RocketCompanies.com/PressRoom. 

¹ Rocket Mortgage: 2024
² Redfin: Big City Comeback: Homebuyer Competition Is Rising Fastest in the Bay Area, New York

SOURCE Rocket Mortgage