Rodan + Fields Declares September 18 as "Back to Skin Day" with National Campaign to Reset Skincare Routines Post-Summer

Six-week initiative delivers dermatologist-backed tips, seasonal product swaps, and expert insights to help consumers repair and replenish skin after summer damage

SAN FRANCISCO, Sept. 18, 2025 /PRNewswire/ -- Rodan + Fields Beauty, LLC ("Rodan + Fields" or "R+F"), the #1 female dermatologist-founded skincare brand in the U.S.*, today announced the launch of its "Back to Skin" campaign, designating September 18 as "Back to Skin Day" — a new seasonal moment encouraging consumers to reset their skincare routines with purpose and science.

As fall begins, dermatologists emphasize the importance of repairing skin from summer stress and preparing for colder, drier months ahead. According to market intelligence firm Mintel, 66% of US consumers change their skincare routines depending on the season. The six-week "Back to Skin" campaign delivers dermatologist-backed tips, product recommendations, and educational content to help individuals make smarter skincare choices that visibly restore skin and confidence.

"We're turning the start of fall into a skincare wake-up call," said Anncy Rowe, Chief Commercial Officer at Rodan + Fields. "Back to Skin is about simplifying routines with intention — helping people make smart, derm-backed swaps that undo summer damage and set their skin up for success."

A Season to Reset

According to Dr. Faranak Kamangar, member of the Rodan + Fields Dermatology Advisory Board, fall is a critical time for skin recovery. "As humidity drops and temperatures cool, skin requires richer hydration and targeted treatments to maintain a healthy barrier," said Dr. Kamangar. "It's the ideal season to reassess your regimen and ensure your products are aligned with your skin's evolving needs."

Campaign Highlights

The "Back to Skin" campaign features:

• Expert-led content from the Rodan + Fields Dermatology Advisory Board, celebrity partners, and influencers
• Seasonal skincare tips to help consumers navigate post-summer skin challenges
• Product spotlights on R+F dermatologist-recommended essentials for fall

Key products featured in the campaign include:

• REVERSE Regimen – Brightens and redefines skin tone, targeting discoloration, dark spots, and fine lines
• REDEFINE Intensive Renewing Serum – A best-selling retinoid formula that boosts skin resilience
• Multi-Acid Enzyme Peel – Gently exfoliates for smoother, more radiant skin
• Total RF Serum – Delivers hydration and visible firmness with cutting-edge technology

A New Skincare Ritual

With "Back to Skin," Rodan + Fields is not just launching a campaign — it's creating a new seasonal ritual. By combining science, simplicity, and expert insight, the brand aims to inspire confidence and empower individuals to embrace seasonal change with skin-first thinking.

About Rodan + Fields:

Rodan + Fields was launched in 2008 and founded by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results in skincare and haircare through science-backed, dermatologist-developed products. Rodan + Fields is the #1 Female Dermatologist-founded Skincare Brand in the U.S.* For more information on the brand, please visit rodanandfields.com

Follow Rodan + Fields:

Instagram: @rodanandfields

Facebook: facebook.com/rodanandfields/

Twitter/X: @rodanfieldshq

TikTok: @rodanandfields

LinkedIn: linkedin.com/company/rodan-fields/

*Euromonitor International Ltd; Based on custom research conducted Nov-Dec 2024, Retail Value Sales for 2023, Definitions per Beauty & Personal Care 2024ed

SOURCE Rodan + Fields