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Rogers & Cowan Expands Footprint in Personalities Representation With Addition of THPR Founder

Tej Herring Named Vice President


News provided by

Rogers & Cowan

Sep 28, 2010, 04:30 ET

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LOS ANGELES, Sept. 28 /PRNewswire/ -- Tej Herring, founder of THPR, a boutique public relations agency specializing in developing emerging film and television talent, has joined entertainment public relations and marketing agency Rogers & Cowan, Tom Tardio, chief executive officer of Rogers & Cowan announced today. Herring will be based in the agency's Los Angeles office and report to senior vice president of personalities, Cheryl Maisel.

Effective immediately, Herring assumes the post of vice president and brings her firm's client roster into the Rogers & Cowan fold, including Zachary Levi and Joshua Gomez "Chuck", Joel David Moore ("Avatar"), Yvette Nicole Brown ("Community"), Sam Jaeger ("Parenthood"), Kevin Sorbo ("Meet the Spartans") and Mark Moses ("Desperate Housewives," "Mad Men"). Tej brings a long history of experience and a great deal of knowledge for entertainment PR to the agency.  Her ability to develop new talent in the Hollywood arena sets her apart.  Herring's addition to Rogers & Cowan is a natural fit with the agency's resources and client base of prestigious entertainment talent and brands.

"The strategic acquisition of Tej Herring, a talented and respected talent publicist, and her client roster complements and supplements Rogers & Cowan's established team of film, network TV and reality TV celebrity publicists," stated Tardio. "Herring is a real entertainment public relations professional and a welcome addition to Rogers & Cowan."

"My goal was to find an agency where I could smoothly transition my skills in talent development and new media, and be able to draw from extraordinary experience and history," stated Herring.  "I am thrilled to be part of an agency so rich in both and have found a great home in Rogers & Cowan."

Herring began her career at PLPR, where she worked with clients in the television, film and music space. Some of her previous clients have included Sean Astin, Sugar Ray Leonard and Josh Holloway.  Additionally, Herring worked closely with Tribune handling their syndicated show "Andromeda" starring Kevin Sorbo and also with Showtime in launching and running a PR campaign for their hit show "Masters of Horror."

About Rogers & Cowan

Rogers & Cowan is the world's leading entertainment public relations and marketing agency with offices in Los Angeles, New York and London. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Rogers & Cowan also creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences.  Find out more at www.rogersandcowan.com.   Rogers & Cowan is a unit of the Interpublic Group of Companies.

Tracy Thompson

Rogers & Cowan

310.854.8117

[email protected]

SOURCE Rogers & Cowan

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