ROI now Guaranteed on Value Marketing Tools

ORLANDO, Fla., Sept. 18, 2012 /PRNewswire/ -- Alinean, the leading creator of interactive B2B value selling and marketing tools, today announced an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

"Traditional one-size-fits-all white papers just don't work with today's more overloaded, skeptical and frugal buyer, requiring B2B marketers to quickly evolve their content marketing to more effective Interactive White Papers and tools," says Tom Pisello, the ROI Guy / CEO and Founder of Alinean. "The ROI Guarantee alleviates the anxiety inherent with advancing to new interactive value marketing programs, by delivering assured performance."

The ROI Guarantee program is launched in partnership with Pure Incubation, creators of EnterpriseGuide, the social buying community for Enterprise Technology, and MedData Group, the single largest marketing resource for medical systems decision makers.

"Your marketing programs need a differentiating edge in order to generate the right opportunities and drive revenue performance," says Barry Harrigan, Chairman of Pure Incubation. "Alinean's Value Marketing Tools advance beyond traditional content to create a more relevant, personalized and compelling engagement with prospects, in turn, driving much more effective demand-gen performance."

In partnership with EnterpriseGuide, Alinean Interactive White Papers and Benefit Estimators are used to fuel more effective technology marketing campaigns to a member community of over 4 million IT and business decision makers in North America.

To provide healthcare solution providers with better audience engagement, Alinean leverages MedData Group's HealthcarePro database, marketing to over one million healthcare professionals, including over 700,000 US-based physicians, more than 141,000 US-based healthcare information technology professionals, and more than 188,000 healthcare administrators.

All campaigns leverage Alinean Value Marketing Tools to drive superior response rates and target qualified members of specific communities. The ROI is guaranteed via delivery of a minimum number of high quality, better engaged leads directly to the B2B marketers' marketing automation platform (MAP). Superior nurturing is as each lead contains verified and full demographic, e-mail and phone contact information, as well as customer intelligence collected from the tools and a copy of the delivered personalized report.

About Alinean


Alinean empowers B2B vendors to fight Frugalnomics and sell to today's economic-focused buyer via the development and delivery of value selling and marketing tools. Alinean-powered interactive white papers, diagnostic assessments and ROI / TCO calculators create more compelling value-based engagements and proposals —generating more demand, challenging the "do-nothing" buyer into action, accelerating sales cycles and increasing deal size.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, Siemens, NetApp and SolidWorks.

Learn more at the Fight Frugalnomics™ Resource Center http://www.fightfrugalnomics.com, or by visiting http://www.alinean.com, or calling 407.382.0005.

About Pure Incubation

Topsfield, MA – Founded by industry pioneers, Pure Incubation is a leader in online demand generation solutions for B2B marketers. Their media brands, extensive proprietary opt-in database, targeted content, and DemandLab™ campaign specialists combine to drive audience engagement and highly qualified sales leads for the largest companies in the world. Enterprise Guide is Pure Incubation's online buyer's guide and e-newsletter for the enterprise technology community. Enterprise Guide's database offers B2B IT vendors highly targeted demand generation opportunities with over 4 million decision-makers representing much of the IT market's buying power. To learn more, please contact Ellen Romanow, VP Sales, at [email protected] or 978-887-0038.

About MedData Group

MedData Group is a leading provider of interactive content and database marketing services to the professional healthcare community. Our mission is to identify under-serviced information needs and develop high-value content services that can aid physicians and a wide range of the professional healthcare ecosystem in their research and decision making. In the process, we create multiple, valuable opportunities for healthcare vendors, medical education companies and others to reach and engage with this audience of influential professionals.  Our HealthcarePro database provides highly targeted email marketing opportunities on a unique cost-per-acquisition basis and is perfect for promotion of CME, eDetails, product launches, dinner meetings and much more.  For more information please visit us at http://www.meddatagroup.com.

SOURCE Alinean