Roland DG Expands Industrial Direct-to-Object Printing Portfolio with Launch of VersaObject IO-300 and RC-300 Series

New Industrial Flatbed and Cylindrical Printers Help Manufacturers and Print Providers Optimize On-Demand Production, Mass Customization, and Short-Run Decoration

IRVINE, Calif., Sept. 1, 2026 /PRNewswire/ -- Roland DG, today announced the launch of the VersaObject IO-300 and VersaObject RC-300 Series, two new industrial UV printing solutions designed to help businesses meet growing demand for high-mix, short-run manufacturing and product decoration.

The launches strengthen Roland DG's industrial direct-to-object printing portfolio, providing manufacturers, decorators, print service providers, and packaging producers with new ways to deliver customized products, respond faster to customer demands, and reduce the costs and complexities associated with traditional production methods.

Together, the two solutions support a broad range of direct-to-object printing applications while addressing distinct production needs. The IO-300 delivers high-precision UV flatbed printing for industrial parts, product decoration, and custom goods across rigid substrates, while the RC-300 Series devices are designed for direct cylindrical printing onto bottles, tumblers, drinkware, packaging, promotional products, and more.

Supporting the Shift Towards On-Demand Manufacturing

Across industries, businesses are facing increasing pressure to deliver greater product variety, shorter lead times, and more personalized experiences. Traditional analog production methods often struggle to meet these requirements economically, particularly for small-lot production, regional variants, limited editions, and mass customization projects.

The VersaObject IO-300 and RC-300 Series printers address these challenges, enabling profitable on-demand production with consistent quality, simplified workflows, and greater operational flexibility.

"Businesses today need production solutions that can adapt quickly to changing customer demands without compromising quality or profitability," said Kevin Shigenoya, Executive Officer, New Business Office, Roland DG. "While the IO-300 and RC-300 Series are designed for different production environments and applications, both help customers respond more quickly to demand for shorter runs, greater customization, and faster turnaround times. Each brings the precision, performance, and ease of use needed for industrial direct-to-object printing, enabling customers to expand their offerings, improve efficiency, and unlock new revenue opportunities."

VersaObject IO-300: Industrial Precision for Complex Applications

The VersaObject IO-300 is engineered for industrial parts decoration, product customization, and applications where accuracy, repeatability and durability are critical.

Equipped with newly developed printheads, advanced dot control and Roland DG's latest UV ink technology, the IO-300 delivers exceptional image quality alongside production speeds of up to 37.6 square feet per hour (3.5 m²/h) in standard CMYK mode. New Pinnacle Award-winning EUV-H Hard Ink, specially formulated for industrial applications, is available for the IO-300 in 750 ml pouches, with configurations including CMYK, White, Primer, and Gloss.

A key differentiator is the IO-300's advanced multi-layer printing capability, which improves both alignment accuracy and production efficiency. The printer is particularly suited to applications requiring precise registration across multiple layers, including industrial graphics, control panels, nameplates, promotional products, cosmetic packaging, and customized consumer goods.

The IO-300 supports a wide range of materials including polycarbonate, ABS, acrylic, PVC, glass, aluminium, and stainless steel, while its generous 30" x 20" (770 mm x 515 mm) print area accommodates a broad range of production requirements.

To further streamline operations, the printer features direct output control from its integrated display and remote management functionality through the Roland DG Connect app, enabling users to monitor and manage key production tasks more efficiently. Included VersaWorks RIP software and access to the Roland DG Connect platform provide integrated tools for print production, device monitoring, and workflow management. 

VersaObject RC-300: Expanding Opportunities in Direct-to-Object Printing

Complementing the IO-300, the new VersaObject RC-300 Series is comprised of two helical UV printers – the RC-300 and the RC-300c – designed for direct-to-object printing across a wide range of cylindrical and tapered items.

RC-300 Series printers enable users to print high-quality graphics directly onto bottles, tumblers, drinkware, cans, and other promotional, packaging and consumer products, including objects with convex or concave geometries, eliminating many of the setup complexities traditionally associated with such decoration. A simplified workflow helps reduce setup time and minimize potential user errors, making high-quality cylindrical printing more accessible for businesses of all sizes.

With two different models available, users can choose the device that best suits their specific needs. While both the RC-300 and RC-300c are built for short runs, premium customization, and fast set-up of applications such as containers, promotional items, and limited-edition packaging, the RC-300c model is ideal for printing on clear or translucent bottles, even pre-filled and/or pre-labeled bottles. This makes the RC-300c a perfect choice for beverage brands, cosmetics packaging, and manufacturers seeking digital alternatives to traditional decoration methods.

RC-300 Series printers are compatible with a wide range of materials, including glass, PET, aluminium, steel, and rigid plastics. Advanced EUV-H hard inks in 1-liter bottles of CMYK, White, Gloss and Primer enable the durable production of vibrant colors, detailed graphics, and premium finishes without requiring custom tooling.

With production speeds capable of printing a medium-sized object, such as a 20-ounce tumbler, in approximately 60 seconds*, the RC-300 Series offers an efficient solution for short-run production, seasonal campaigns, limited editions, and personalized products. As with the IO-300, included Roland DG software solutions provide users with additional tools and features they need to succeed.

Unlocking Growth Through Industrial Personalization

The launch of the IO-300 and RC-300 Series reflects Roland DG's continued investment in industrial printing technologies that enable businesses to respond to evolving market demands. From personalized promotional products and premium packaging to industrial parts, product decoration, and customized consumer goods, both solutions help users move towards more agile, demand-driven production models while reducing inventory risk and improving responsiveness.

By combining industrial-grade print quality with simplified workflows and broad application versatility, the VersaObject IO-300 and RC-300 Series empower businesses to produce exactly what customers need, when they need it.

The VersaObject IO-300 and RC-300 Series printers are available now through Roland DG authorized partners worldwide. 

To learn more about the VersaObject IO-300 industrial UV flatbed printer, visit: https://www.rolanddga.com/io-300. For more information on the VersaObject RC-300 Series cylindrical object printers, visit https://www.rolanddga.com/rc-300. 

*60 seconds for Φ3.94" x L7.87" (100 mm x L200 mm) by Wh+CMYK printing

About Roland DG 

Roland DG empowers creators and businesses worldwide to "Make Your Mark" with more than four decades of delivering reliable, innovative digital imaging technology. The company provides advanced solutions that combine hardware, software, supplies, and service to help customers build successful businesses and produce work they are proud to stand behind. Roland DG's inkjet printers, integrated printer/cutters, milling machines and other digital fabrication technologies enable applications ranging from signage and interior décor to personalized products and industrial customization. Serving print professionals, manufacturers, entrepreneurs, and makers across industries, the company enables high-mix, on-demand production and enhances performance through connected, cloud-based solutions. Through innovation, craftsmanship and partnership, Roland DG pioneers new ways for customers to be successful with digital technology. 

About Roland DG Americas

Roland DGA serves North and South America as the marketing, sales, distribution, and service arm of Roland DG Corporation. Founded in 1981, Roland DG of Hamamatsu, Japan empowers creators and businesses worldwide to "Make Your Mark" using innovative digital imaging solutions that turn ideas into positive impact. Combining hardware, software, services and supplies, Roland DG is a global leader in wide-format format inkjet printers for sign, textile, industrial, interior design, personalization, and vehicle graphics markets; engravers for awards, giftware and signage; photo impact printers for direct part marking; and milling machines for dental CAD/CAM, parts manufacturing and medical industries. Uniquely designed for high-mix, on-demand production, Roland DG solutions enable print professionals, manufacturers, and entrepreneurs in a variety of industries to elevate their level of craftsmanship, productivity, and profitability. 

Media Contact:
Marc Malkin
Roland DG Americas                                                                                         
[email protected]

SOURCE Roland DGA