Rollick and Aqua Finance Announce Collaboration to Enhance Digital Retailing in Outdoor Recreation Industry

AUSTIN, Texas, May 28, 2025 /PRNewswire/ -- Rollick, the leading provider of digital retail solutions for the outdoor recreation industry, and Aqua Finance, Inc. (Aqua"), a leading provider of consumer financing solutions, today announced a collaboration designed to streamline the buying experience for RV, powersports and boat purchases through the integration of Aqua's financing prequalification experience within the RollickEngage digital retail tool.

According to Rollick's recent Future of Buying Study, up to 54% of outdoor recreation vehicle shoppers want to begin the financing process online. Rollick's OEM and dealer customers have found that consumers who complete a digital prequalification through the RollickEngage tool close purchases at a rate of up to 3.1x a standard lead. This collaboration empowers OEMs like Winnebago and E-Z-GO, the first to leverage the integration, to extend their existing retail finance programs with Aqua by bringing the financing qualification experience online to meet consumer needs and boost close rates.

"Aqua is excited to partner with Rollick to enhance the digital rollout of our full spectrum financing solution to the outdoor recreation industry," said Greg Wigent, Executive Vice President of Growth Initiatives at Aqua. "Our collaboration with Rollick provides a seamless prequalification experience that benefits both dealers and consumers, ensuring a smooth and efficient transaction process."

Aqua's financing program offers several advantages to both consumers and dealers. With full spectrum financing, Aqua provides flexible options that cater to a variety of credit profiles, ensuring that more consumers can access the financing they need. The streamlined digital prequalification process through RollickEngage helps consumers understand their purchasing power early in their shopping journey, and dealers benefit from Aqua's efficient transaction processes, which minimize delays and improve customer satisfaction.

"This collaboration is a tangible example of how we deliver on our mission to help recreation OEMs and dealers find, win, and keep customers," said Jason Nierman, Chief Revenue Officer at Rollick. "Industry collaborations like this one with Aqua are key to our success. We provide the most comprehensive digital retailing solution on the market, giving OEMs and dealers the flexibility to integrate processes with their existing partners, be it for financing prequalification, trade-in estimation, deposit taking, incentives eligibility checks, texting, and more."

About Rollick
Rollick is a leading provider of digital retail solutions for the outdoor recreation industry. Their innovative RollickEngage tool helps dealers connect with consumers at various stages of the shopping process, offering a range of features that make it easier for customers to make informed decisions. Rollick is committed to enhancing the buying experience through technology and strategic partnerships.

About Aqua Finance
Aqua is a trusted name in consumer financing, offering a full spectrum of financing solutions. Their expertise in providing a seamless financing experience has made them a preferred finance company for dealers. Aqua is dedicated to simplifying the financing process and supporting the growth of their partners through innovative financing solutions.

SOURCE Rollick, Inc.