NEW YORK, Dec. 1, 2016 /PRNewswire/ -- This February, Rolling Stone will host one of the hottest, most exclusive events during the biggest weekend in Houston. For the third year, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event.
Kicking off at 9pm on February 4, Rolling Stone's sixth annual big game bash, Rolling Stone Live: Houston, will be held at the Museum of Fine Arts (MFAH) located in the heart of Houston's Museum District. Established in 1900, the MFAH is the largest cultural institution in the southwest region. The exquisite event space will host top celebrities, athletes, and influencers in town for the weekend, and feature special performances by today's hottest artists. For one night only, Rolling Stone will once again host the most dynamic party of the weekend with one of the most coveted tickets in town.
"We are thrilled to bring Rolling Stone Live to Houston this year during big game weekend and showcase incredible musical talent for our guests," says Michael Provus, Chief Revenue Officer, Rolling Stone. "We look forward to once again partnering with Talent Resources Sports." For more information on the event please visit rollingstone.com/biggameweekend.
"Talent Resources Sports is proud to work with the iconic Rolling Stone brand for the third year in a row. We are looking forward to electrifying big game weekend once again with a series of unparalleled events, A-List athletes and celebrities, to ultimately create a once in a lifetime experience," says David Spencer and Michael Heller, Founders of Talent Resources Sports.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture for nearly 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and live events. Rolling Stone provides "all the news that fits" to a global audience of approximately 65 million fans of the brand every month. Owned by privately-held Wenner Media, which also owns and publishes Us Weekly, Men's Journal and Glixel, Rolling Stone is headquartered in New York. For more information, please visit www.rollingstone.com.
About Talent Resources Sports
Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands like Rolling Stone to create fully integrated programs that bring brands, athletes, celebrities and audiences together. TRS centers these events around big conversations, like big game weekend, to maximize exposure and participation. We exist at the intersection of sports and entertainment.
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SOURCE Rolling Stone