RollWorks Recognized as Market Leader in Lead Generation Automation by Research In Action

SAN FRANCISCO, March 13, 2025 /PRNewswire/ -- RollWorks, a division of NextRoll, Inc., has been named a Market Leader in Lead Generation Automation (LGA) in Research in Action's latest Vendor Selection Matrix™. The report, which is largely determined by a survey of technology decision-makers, identifies RollWorks among the top global vendors driving innovation and making an impact in lead generation.

The Vendor Selection Matrix methodology is unique in that 63% of the evaluation is based on direct feedback from buyers, offering a clear view of vendor performance in real-world applications. RollWorks was recognized for its ability to deliver comprehensive lead generation capabilities, including buyer intelligence, advertising services, and campaign orchestration.

"Being named a Market Leader in Lead Generation Automation is a testament to our commitment to helping businesses drive advertising performance with a focus on value and efficiency," said Roli Saxena, chief executive officer of NextRoll. "This recognition validates our strategy of providing powerful lead generation capabilities that enable revenue teams to execute with confidence and agility."

The report highlights key trends shaping the lead generation space, including AI-driven predictive analytics, real-time buyer intent data, and increasing demand for personalized, omnichannel engagement. As businesses strive to improve lead quality and precision, RollWorks continues to empower B2B organizations with sophisticated targeting, seamless campaign execution, and deep insights to optimize sales and marketing alignment.

"Lead Generation Automation solutions help to profile potential buyers and can even define their interest or propensity to buy," said Peter O'Neill, research director at Research In Action. "The intent data side of lead generation has undergone the largest transformation because buyers leave signals with every piece of digital research they perform."

To learn more about Research In Action's Vendor Selection Matrix for Lead Generation Automation and RollWorks' position as a Market Leader, click here.

About RollWorks
RollWorks, a division of NextRoll, provides B2B companies with a comprehensive platform to generate pipelines, speed sales cycles, and drive revenue growth by connecting account-based insights with world-class multi-touch advertising and outreach. Powered by advanced AI and a vast dataset, RollWorks enables businesses to identify key buyers, engage them across multiple channels, and measure the impact of their efforts. Whether businesses are executing fully developed account-based strategies or just starting their revenue marketing journey, RollWorks helps teams achieve meaningful, data-driven results. To learn more, visit rollworks.com.

About Research In Action
Research In Action GmbH is a leading independent information and communications technology research and consulting company. The company provides both forward-looking as well as practical advice to enterprise as well as vendor clients. For more information, visit researchinaction.org.

Media Contact
Katie Jewett
Public Relations for RollWorks
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SOURCE RollWorks