roOomy Partners with Edberg Solutions to bring 3D technology to Tri-state area and expand presence in North East

Nov 24, 2015, 13:39 ET from LOFT Inc.

SAN JOSE, Calif., Nov. 24, 2015  /PRNewswire/ -- LOFT Inc., developer of the roOomy suite, announced today that they have signed a major partnership with Edberg Solutions, one of the largest Real Estate marketing firms in the North East.

As part of the partnership, Edberg Solutions will have exclusive distribution rights to roOomy's 3D technology in the Tri-State area of New York, New Jersey, and Connecticut. roOomy's patented core technology transforms 2D images into 3D models to provide the ultimate 3D customization experience for real estate consumers. roOomy has a team of Interior Designers who virtually stage 3D listing scenes with name brand furnishings and home decor products from many of the nation's top retailers. From the roOomy iPad app, these virtually staged listings can be viewed in 3D, zoomed, manipulated and even re-designed by the consumer.

Buying a home is a huge financial decision. One of the biggest hurdles is the fact that 90% of consumers do not have the ability to visualize a home's potential. According to Pieter Aarts, CEO of roOomy,  "roOomy's technology not only helps consumers visualize a home's potential, it lets them personalize the listing images with the style of furnishings and home decor that they love, allowing them to visualize in 3D how they would live in the space." Aarts added that this fall, "roOomy will be releasing a web viewer that will allow consumers to view and zoom-in on the 3D listing images in a web browser and an erase tool that will enable the consumer to erase existing furnishings from any listing image."

Edberg Solutions will be the only company to offer Real Estate Professionals in the Tri-State area this 3D technology and virtual staging service.  Lucy Edwards, VP of Sales for Edberg Solutions explained, "Not only will we be one of the first firms in the country to have the ability to sell roOomy's tools, we will be offering them at a significant discount off roOomy's list price!  We are thrilled with the partnership and believe roOomy's tools will provide our clients with a powerful competitive advantage!"


LOFT Inc., a NedSense company, is an innovator in the 3D visualization of home furnishings in rooms. Its core technology enables photographs of a room to quickly be turned into a 3D environment that can be redecorated and is used by leading branded furniture retailers. Its cloud based platform roOomy enables virtual staging and redecoration in 3D of real estate listings, connecting home furnishings retailers and the real estate community with consumers at the moment they are considering a home purchase. NedSense is listed on NYSE Euronext Amsterdam [NEDSE]. For more information:  and

Edberg Solutions was created in 2001 in the NYC metropolitan area and grew to be one of the largest real estate marketing companies in the area. After the initial success they expanded their coverage area to include larger parts of New York, New Jersey, Connecticut, and eastern Pennsylvania. Part of Edberg's success was its ability to offer realtors every marketing tool available at one company. Realtors were able to get photography, floor plans, virtual tours, print material, online marketing, video, virtual staging, and more! The company grew from just two people to 25 full time employees, including photographers and floor plan providers in the field, as well as 4 graphic designers in office.