NEW YORK, April 26, 2011 /PRNewswire/ -- Rosetta, the largest independent interactive agency in the U.S., improved its position in Advertising Age's recently released 2011 Agency Report by rising to the eighth largest U.S. digital agency. Rosetta's revenues increased 23.1 percent over 2009 to $218 million. The agency was also the third fastest growing agency in the top ten.
Thirteen-year-old Rosetta advanced on several fronts in the annual Ad Age rankings:
- Largest CRM/Direct Marketing Agencies in the World: #9
- Largest U.S. Search Marketing Agencies: #13 (up from #14)
- Largest U.S. Healthcare Agencies: #16 (up from #17)
"We are pleased to be recognized by Advertising Age as one of the nation's top digital and direct interactive agencies," said Rosetta CEO Chris Kuenne. "This recognition, in combination with our #1 Agency-To-Watch designation, stand as endorsements for our strategy of integrating insights, ideas and technology to drive marketing transformation for our clients."
Rosetta's Search Marketing practice grew by 33.7 percent in 2010, while Healthcare increased by 14.8 percent and CRM/Direct Marketing grew 23.1 percent.
"In 2010, Rosetta's traction in deepening existing client relationships while adding new important clients to the agency roster is testament to our progress in helping CMOs understand their brand's most valuable customers better than the competition and translating that understanding into more effective marketing," said Kuenne. "Thank you to our clients for their valued partnership and to our 1100+ team members for their talent and commitment to driving business impact for our clients."
Rosetta is the largest independent interactive agency in the U.S. and is ranked by Ad Age among the top ten overall. Rosetta was recently named the #1 Agency to Watch in Ad Age's Agency A-List. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then translates those insights into more personally relevant experiences enabled by personality segmentation and technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.
Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose, CA.
For more information, visit www.rosetta.com.