PRINCETON, N.J., Jan. 15, 2014 /PRNewswire/ -- Publicis Groupe customer engagement agency Rosetta announced that Tammy Soares has been elevated to Managing Partner. In her new role, Soares will work alongside Managing Partner Grant McDougall in the oversight and management of the Technology and Telecommunications Industry Group, which is the agency's largest in terms of revenue.
"Tammy is a truly talented leader, and we're lucky to call her family, "said Chief Executive Officer Tom Adamski. "The nurturing and cultivation of top talent will continue to be a major focus for me and our entire leadership team in 2014, as we expand globally and strengthen partnerships with sister agencies across the Publicis Groupe."
Soares joined Rosetta in 2008. Throughout the past two years, she has led the development of one of the agency's fastest growing and most diverse client service teams. In her new role, she will join the agency's Operating Committee and lead a focused initiative on Account Management.
Soares' promotion is the latest in a string of significant talent moves made by Rosetta Chief Executive Officer Tom Adamski since taking over in April 2013. In the last six months, the agency has hired Global Chief Creative Officer Lars Bastholm and promoted Alexander Mahernia to Chief Creative Officer, North America; brought in Chief Strategy Officer Scott Sorokin; hired Chief Technology Officer Joe Lozito; added Managing Partner, Program Management Office Jeff Thaler; and hired Partner, Head of Marketing Gary Schechner.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.