PRINCETON, N.J., March 7, 2011 /PRNewswire/ -- Rosetta, the nation's largest independent digital and direct interactive agency, announced today that Shannon Hartley has been promoted to Managing Partner and member of the agency's Executive Leadership Team. Hartley was previously a Partner in Rosetta's Healthcare vertical.
In her new role, Hartley will lead the Project Management department for Rosetta Healthcare while continuing her client-focused role as a Healthcare and Rosetta Consulting Practice leader. Hartley joined Rosetta as Partner in 2006 from Bristol-Myers Squibb, where she led global market research teams in the neuroscience, cardiovascular and consumer medicines businesses.
"Over the past five years at Rosetta, Shannon has demonstrated consummate professionalism, leadership by example, and a consistent focus on delivering both client and internal team delight. It is an honor to work with her. I take great pleasure in promoting her to this new Rosetta leadership position," said Executive Officer, Consulting Services and Healthcare, Hari Mahadevan.
"I am very excited to expand my leadership role at Rosetta. I was one of Rosetta's first clients, and I am able to bring the experience of working at companies like Bristol-Myers Squibb and Procter & Gamble to help solve our clients' business challenges. Rosetta is delivering exciting business building solutions to our clients through our ability to generate deep customer insights that drive marketing strategy and innovative interactive programs," said Managing Partner, Shannon Hartley.
Rosetta is the largest independent interactive agency in the U.S. and is ranked by Ad Age among the top ten overall. Rosetta was recently named the #1 Agency to Watch in Ad Age's Agency A-List. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then translates those insights into more personally relevant experiences enabled by personality segmentation and technology across all touch points and over time. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences.
Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. Rosetta is headquartered in Princeton, NJ, with additional offices across the country in New York, Cleveland, Denver, Boston, Chicago and Toronto. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose, CA.
For more information, visit www.rosetta.com.