Rosetta Retains Top Ten Ranking in Advertising Age 2010 Agency Report

6.8% Revenue Increase Fuels Interactive Marketing Advances in Healthcare, Search and CRM/Direct Marketing Categories

Jun 07, 2010, 15:00 ET from Rosetta

NEW YORK, June 7 /PRNewswire/ -- Rosetta, the largest independent interactive agency in the US, maintained its position as the ninth largest digital agency overall in Advertising Age's recently released 2010 Agency Report. Rosetta's revenues increased 6.8 percent over 2008 to $152.5 million, while many of its competitors reported declines.

Twelve-year-old Rosetta advanced on many fronts in the annual Ad Age rankings:

  • World's Top 50 Agencies: #42 (up from #46)
  • Largest US Healthcare Agencies: #16 (up from #18)
  • Largest US Search Agencies: #15 (up from #22)
  • Largest CRM/Direct Marketing Agencies in the World: #9 (up from #14)
  • Largest CRM/Direct Marketing Agencies in the US: #9 (up from #10).

"We are pleased to be recognized by Advertising Age as one of the nation's top digital advertising agencies.  We're particularly delighted by Rosetta's healthy advancement in Search, Healthcare and CRM/Direct Marketing," said Rosetta Chairman and CEO Chris Kuenne.

Rosetta's Search Engine Marketing services grew by 58.9 percent in 2009, while Healthcare increased by 15.7 percent and CRM/Direct Marketing grew 6.8 percent.  Rosetta also acquired award-winning professional healthcare agency Wishbone in 2009, rounding out its healthcare capabilities.

"In 2009, Rosetta added 22 new clients, which we feel is a testament to our commitment to helping CMOs understand their brand's most valuable customers better than the competition and, in turn, translating that understanding into more effective personalized marketing," said Kuenne.

About Rosetta

Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency.  Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients' brands by identifying, understanding and enhancing relationships with its customers. Rosetta's industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand's most valuable customer relationships. 

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta's clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.

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SOURCE Rosetta