Rosetta Selected by Pirelli Tire North America as Interactive Agency of Record

PRINCETON, N.J., April 13 /PRNewswire/ -- Rosetta, the largest independent digital advertising agency in the United States, announced today that it has been selected by Pirelli Tire North America as its first interactive Agency of Record.  

Rosetta will be advising Pirelli Tire North America on matters related to interactive marketing and advertising, including comprehensive personalized consumer marketing programs across all interactive channels.  Pirelli is looking to expand its share of the North American tire market through a more strategic approach to its current and prospective consumers.

"We are delighted that Pirelli Tire North America has selected Rosetta to be its interactive marketing partner.  We look forward to helping Pirelli grow in North America by enhancing their connections with current Pirelli customers and expanding their reach into additional segments of the tire buying market through interactive channels," said Paul Elliott, Partner, Rosetta.

Pirelli's global agency of record continues to be Young & Rubicam.

About Rosetta

Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US. AdAge ranks it amongst the top ten digital agencies and the fastest growing agency from any discipline within the top 50. Rosetta is rated a "strong performer" in a recently published Forrester Wave report. Rosetta focuses on driving material business impact by helping its clients make their brands more personally relevant through its patented Personality®-based Segmentation, which provides deep insights into the underlying drivers of consumer choice.  Rosetta's industry-focused marketers and creative teams translate these insights into marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand's most valuable customer relationships. 

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta's clients include OfficeMax, Scholastic, Coach and Luxottica (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.

SOURCE Rosetta