CLEVELAND, Oct. 18, 2011 /PRNewswire/ -- Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies, today announced that its 2011 intern project benefited Cleveland's Center for Families and Children and the Children's Interstitial Lung Disease Foundation (chILD). Rosetta's annual intern program, which won "Best Internship Program in Northeast Ohio" in 2011 from the Northeast Ohio Council on Higher Education, provides pro-bono marketing work to clients and helps students to develop valuable on-the-job experience. This year's program included 71 students from 32 universities.
For the Center for Families and Children, interns across Rosetta's Cleveland, New York and New Jersey offices handled assignments that included consumer market research for behavioral health and early learning services and the building of a database for the organization's quality department. The work resulted in key insights that will be used to enhance current programming in order to better serve the organization's behavioral health and early learning clients.
For the Norman, Oklahoma-based Children's Interstitial Lung Disease Foundation, interns at Rosetta's Cleveland, New York, New Jersey and Toronto offices helped develop and implement a new website using the Drupal content management system, which is regularly used as a back-end system on websites around the world. The site featured a blog, forum and search capabilities. The interns also contributed to a social media plan and helped redesign the organization's logo. As a result of this work, the Children's Interstitial Lung Disease Foundation has been able to increase its advocacy efforts and better communicate with patients and doctors.
"We were blown away by the level of hands-on leadership, dedication and results from Rosetta's interns and full-time employees throughout the entire project," said Amy Martin, Vice President of Marketing and Communications, at the Center for Families and Children. "From top to bottom, Rosetta's team demonstrated an outstanding combination of strategic thinking, technology expertise and creative capabilities that benefited both the students and our mission."
"This was a terrific opportunity to provide some of the brightest marketing, technology and creative students with on-the-job training and real-life experience that will help them as they move forward with their careers," said Rosetta Associate Partner Shawn Cornelius. "The students learned about teamwork, leadership, project management and time management. It really helped to stretch and grow the skills of these students while helping them to learn how to do things outside of their comfort zone."
In addition to working on this project, Rosetta's interns received professional development training on accepting feedback, career development and the agency's Business Units.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age's Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail and Consumer Products sector; Citizens, M&T Bank and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Boston, Chicago and Toronto. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose.
For more information, visit www.rosetta.com.