Rosetta's Jamie Peck and Dave Mihalovic Headline List of Speakers at 2010 Digital Pharma East

Oct 13, 2010, 15:21 ET from Rosetta

PRINCETON, N.J., Oct. 13 /PRNewswire/ -- Rosetta, the largest independent digital and direct interactive agency in the United States, announced today that Managing Partner Jamie Peck and Associate Partner Dave Mihalovic will deliver individual presentations at the Fourth Annual Digital Pharma East Conference to be held October 18-21, 2010 at the Hyatt at the Bellevue in Philadelphia, PA.

Peck will deliver his presentation during Stream D on Wednesday, Oct. 20 at 3:30 p.m.  His presentation, titled "The Professional Website's Emerging Role as a Portal to a Larger Digital Experience," will look at how the new brand "portal" is being used to link healthcare providers (HCPs) to:

  • Sophisticated product interaction and interactive learning tools that enable deep interactions between the brand and the HCP (e.g. online patient tracking tools, e-learning tools, 3-D and video-based MOA, etc.);
  • Increased access to online communities and ongoing interaction between the HCP and the community as a value-added benefit to HCPs;
  • Providing access to mobile and iPad applications that extend the reach of brand marketing and interactions into the exam room and out-of-office locations.

"Traditionally, a brand's website has been thought of a destination, a place where a healthcare provider goes for specific information," Peck says. "However, the emergence of highly interactive, digitally enabled communication, community and learning experiences is changing the role of the website from one-stop destination to that of a portal into a much larger digital experience."

Mihalovic will deliver his presentation during the Mobile Pharma Day on Thursday, Oct. 21 at 11 a.m. His presentation, called "Leveraging Mobile Applications to Extend Reach and Increase The Impact with HCPs," will discuss:

  • Access to HCPs via branded and unbranded websites;
  • The rapid adoption of smartphones, iPods and iPads by HCPs and the new opportunities they present for brand-to-HCP interactions;
  • The need for marketers to take advantage of the real time and location advantages of mobile devices.

"It's more important than ever to adopt cutting-edge usage of mobile applications," says Mihalovic. "My presentation will look at strong examples of forward-thinking apps, including one that calculates patient-specific co-pay incentives in the exam room and one that provides HCPs with personalized product information via an iPad magazine," says Mihalovic.

For a complete list of the agenda and more information about the conference, please visit http://www.exlpharma.com/event-home/409.

About Rosetta

Rosetta is the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Engineered for the connected world, Rosetta was founded in 1998 to pilot brands through an ever-changing marketing landscape and drive measurable business impact. Rosetta enables brands to transform their marketing through the discovery of unique insights about their best consumers' wants and needs and then connecting with them in the most innovative and personally relevant way across all touch points and over time.  Rosetta recently acquired LEVEL Studios, a leading developer of total user experiences.

The combination of a patented approach to segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta.  The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson, and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail sector; Citizens, M&T, and Nationwide in Financial Services; Marriott in Travel and Leisure and Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage and Lincoln Electric in B2B.

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.  The acquisition of LEVEL adds offices in Los Angeles, San Luis Obispo and San Jose, CA to Rosetta's footprint.

For more information, visit http://www.rosetta.com.

SOURCE Rosetta



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