Routehappy And Sabre Corporation Explore Opportunities To Help Airlines Differentiate In Agency And Corporate Travel Sales Channels

NEW YORK, Sept. 30, 2015 /PRNewswire/ -- Routehappy, the product differentiation platform for air travel, and Sabre Corporation are exploring opportunities to integrate flight-specific product information from airlines via Routehappy Hub and Routehappy Scores & Amenities data into Sabre Red Workspace, Sabre's leading travel agent point-of-sale software. The effort is intended to provide airlines more opportunities to differentiate and merchandise their unique and diverse product attributes to valuable travel agency customers and corporate travelers. Travel agents benefit from having better product content to provide their customers. Examples include relevant descriptions, photos, videos, and tours of seats, food, amenities, and lounges in search results.

"Routehappy Hub helps airlines differentiate and better monetize their diverse array of products in every shopping transaction in any channel, efficiently from a common platform that they manage," said Robert Albert, CEO at Routehappy. "Sabre is one of the world's largest global distribution partners to airlines, with the scale and technical sophistication to make a positive measureable impact to airline revenue generation quickly with integration of relevant, standardized merchandising content."

Rich, targeted merchandising content in flight search results, upgrade offers, itineraries, and check-in emails will create more informed, satisfied travelers, more productive travel agents, and a more effective selling environment for airlines to promote their unique, compelling product characteristics.

"We're in business to help our customers succeed, and we are committed to providing airlines with the easiest and most impactful ways to differentiate their products and reach customers in all of our channels," said Shelly Terry, Vice President, Travel Products, Sabre Travel Network. "Our relationship with Routehappy is a great example of our interest in working with innovators that help us deliver unique value to our customers."

With Routehappy Hub, airlines efficiently manage their product content from a common platform in a content standard called Universal Product Attributes (UPAs).  Content can be instantly updated worldwide as airline products and services evolve.  Routehappy offers multiple subscription tiers allowing airlines to manage content themselves or use Routehappy to do it for them. Sabre Corporation and Routehappy will be exploring integration approaches to ensure any potential integration delivers on expectations and impact for all stakeholders.

ABOUT ROUTEHAPPY
Routehappy is the product differentiation platform for air travel, providing the industry with data, content, and tools to improve flight shopping. Routehappy's Scores & Amenity API rates flights worldwide and provides amenities like seat, entertainment, Wi-Fi, power, and fresh food by flight. Routehappy Hub is a SaaS platform that enables airlines to create, target, and deliver their product attribute content wherever flights are displayed, helping airlines better monetize their products. Routehappy data is integrated on Expedia, Google, and other channels. Routehappy is based in New York. For more information, visit www.routehappy.com.

ABOUT SABRE CORPORATION
Sabre Corporation is the leading technology provider to the global travel industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $110 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

Media Contact: North 6th Agency, Inc. (For Routehappy)
212-334-9753, [email protected]

SOURCE Routehappy

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