Routehappy Unveils New Prototype; Industry Embraces its Universal Rich Content Platform

NEW YORK, July 7, 2016 /PRNewswire/ -- Routehappy, the merchandising content platform for flight shopping, today unveiled a brand new flight shopping prototype rebuilt from the ground up to demonstrate how airlines and distributors can effectively integrate Scores, Amenities and airline rich content UPAs (Universal Product Attributes) powered by Routehappy Hub into flight shopping results. The announcement comes as Routehappy announces broad global industry adoption of its rich content platform Routehappy Hub to enrich flight shopping results in indirect and direct flight shopping channels. Now more than a dozen major airlines, distributors and platforms are utilizing Routehappy products. Routehappy users include Delta, United, Qantas, Cathay Pacific, Farelogix, Sabre, Expedia, Google, Kayak, Skyscanner, Travix, Egencia, Gold Medal Travel and Serko.

Routehappy's new prototype demonstrates how airlines and distributors can effectively integrate Scores & Amenities as well as airline-provided, targeted rich content UPAs from Routehappy Hub within flight shopping results. UPAs contain rich content describing and showing airline product attributes targeted by aircraft, airport, route, cabin, time of day, duration and other criteria. Ten airlines are demonstrating their rich content UPAs on Routehappy's prototype: Cathay Pacific, Delta, Emirates, Etihad, Icelandair, Lufthansa, Qantas, Swiss, United and Virgin Australia.

Routehappy also announced the creation of UTAs (Universal Ticket Attributes) as a new airline rich content standard in Routehappy Hub. UTAs are structured ticket attributes across categories like seat selection, lounge access, boarding priority, checked bag allowance, advance change and more. UTAs give airlines and distributors an easy way to turn ticket attributes into targeted merchandising content that can be incorporated into all points of sale.

Routehappy's new prototype is fully responsive and easily viewed on desktop, tablet and mobile. It also leverages the Company's new and improved Scores & Amenities API, with Routehappy revealing inner workings of its algorithm to increase transparency with airlines, distributors, platforms and flyers as it helps further de-commoditize flight shopping. Scores are created dynamically by flight query with a data-driven, unbiased algorithm that comprehensively scores amenities by cabin (seat, aircraft, layout, Wi-Fi, entertainment, power, fresh food) plus relative duration.

Flight Scores for nonstop Economy flights range from 6.0 – 9.0, Premium Economy 6.5 – 9.5 and Business or First 7.0 – 10. The relative duration calculation accounts for 50% of the final Flight Score based on where the leg's duration falls on a continuum from shortest to longest duration available on a route.

"Airlines and distributors are successfully achieving conversion and yield improvements from integrations of content via Routehappy, and our recent adoption announcements demonstrate that the industry is motivated to differentiate flight shopping. Routehappy is proud to be playing a key role helping the industry move beyond the commoditization status quo," said Robert Albert, CEO at Routehappy. "Routehappy makes simple, useful and trusted solutions to help airlines and distributors differentiate and better monetize flight shopping."

Routehappy's Scores & Amenities API as well as airline UTAs/UPAs from Routehappy Hub are available to airlines and distributors on a subscription basis, directly from Routehappy APIs or via forthcoming platform integrations including Farelogix and GDSes.

Enhancements to Routehappy's Scores & Amenities API include:

• Simpler, easier to understand data values
• Translations in 20+ languages
• Amenity summaries by leg
• New aircraft amenity (cabin pressure/window size)
• Improved layout amenity (density, aisle access, seat orientation)
• Expanded Wi-Fi amenity (quality, partial route coverage, chance of Wi-Fi)
• Score bands for nonstop flights
• Expanded focus airlines coverage (from 200 to more than 260)

For more information and to view the flight shopping prototype in action visit www.routehappy.com.

About Routehappy
Routehappy powers merchandising content for flight shopping, helping airlines and distributors differentiate and better monetize their products. Routehappy's Scores & Amenities API provides flight scores and cabin amenity data, including aircraft, seat, layout, entertainment, Wi-Fi, power, fresh food and relative duration. Routehappy Hub is a SaaS platform that helps airlines create, manage and deliver targeted ticket and product attribute content, in standardized formats UTA (Universal Ticket Attribute) and UPA (Universal Product Attribute) wherever flights are displayed. Routehappy is based in New York, serving airlines and distributors worldwide. For more information, visit www.routehappy.com.

CONTACT: [email protected]

SOURCE Routehappy

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