LAS VEGAS, Nov. 9, 2015 /PRNewswire/ -- R&R Partners is searching for a perfect fit -- size 11 to be exact.
The goal is to recruit a fresh crop of creative minds for work on the Las Vegas Convention and Visitors Authority (LVCVA) account and the globally recognized "What happens here stays here" campaign. The method of application for interested candidates: a pair of size 11 sneakers.
"Creatives love sneakers. I love sneakers. And you know what I love even more? Great creatives who have great taste in SNEAKERS," said Arnie DiGeorge, executive creative director at R&R Partners. "Going through recruiters is fine but we really wanted to know who else was out there. We wanted to kick over some rocks for this position and find some souls who would be jazzed to push the Vegas brand in new directions."
And so, R&R's "Creative Sole Search" recruitment campaign was born. Applicants are being asked to apply their best ideas for the "What happens here…" campaign to a pair of size 11 sneaks – Arnie's size, as it happens – and send them to the agency by Friday, December 18, 2015.
"Ideas and shoes, that's what drives this," said DiGeorge, "Where they take it from there is wide open."
The message was pushed out to creatives across the globe this week through paid social. There were also stealth activations using the attached graphic as a sidewalk sticker on the doorstep of select ad agencies and media outlets in Chicago and Los Angeles.
"Traditional searches can get so bogged down in the 'process' until everyone forgets why we're even in this business," said DiGeorge. "Kick ass ideas can come from anywhere so we're just putting this challenge out there. It's not about the shoes. It's about the work. But sneakers speak to my DNA so they'll be the X factor in this search."
According to DiGeorge, applicants shouldn't focus on their current title to participate in the "Creative Sole Search" as the agency is open to hiring a couple of creative teams as well as a CD to run the Las Vegas account. In addition, if an applicant has a concept that R&R Partners would like to adopt, that person will receive full creative credits and payment.
"All we need is seven plus years at the digital forefront of this work," said DiGeorge. "We're looking for someone to continue our digital firsts with partners like Twitter and Google on behalf of the Vegas brand. In return, you get to live in this amazing city and shape its perception. Imagine having that in your book."
For full details on the R&R Partners "Creative Sole Search," go to: www.creativesolesearch.com and use #creativesolesearch.
About R&R Partners
R&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the "What happens here, stays here" campaign for Las Vegas, which earned us a front-page profile in The New York Times. According to Ad Age, R&R Partners is among the top 30 "Best Places to Work in Marketing & Media" and our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com, stopping by our Las Vegas headquarters, or checking out our offices in Austin, Denver, Los Angeles, Phoenix, Reno, Salt Lake City, Washington, D.C. and Mexico City, Mexico.
SOURCE R&R Partners