Ruckus Wireless Bolsters Channel Presence, Launches National Ruckus University Education Program for Partners

Jun 04, 2012, 08:00 ET from Ruckus Wireless

SUNNYVALE, Calif., June 4, 2012 /PRNewswire/ -- Ruckus Wireless announced today that it has named David Zimmer, former senior director of North America channel sales for Huawei Symantec, as its new senior director of worldwide channels; and has appointed Anita Pandey, previously a marketing and business development executive for both Meru Networks and Cisco, its senior director of channel marketing.

Ruckus also announced the dates and locations of its multi-city Ruckus University ("RUCK-U") North American Roadshow for BIG DOG partners.  The one-day Wi-Fi classes are free and take place in major metropolitan centers throughout the U.S. and in Canada during July and August. 

The addition of Zimmer and Pandey, two highly experienced channel sales and marketing veterans in the wireless and networking industries, comes at a time when demand for advanced Wi-Fi systems grows at an unprecedented rate, and as Ruckus experiences exponential growth in its BIG DOG channel program.  Over the last 12 months, Ruckus has accredited more than 2,500 value-added resellers and now has over 5,100 Big Dog partners worldwide.

Channel Experience that Matters in a High Growth Tech Market

With 25 years of channel marketing and management experience, Zimmer brings Ruckus seasoned channel experience having held senior channel executive positions with Dot Hill Systems, DataDirect Networks, QLogic, and Cisco, among other companies. In his new role reporting to the VP of Worldwide Sales, Zimmer is responsible for developing, managing and executing Ruckus' worldwide channel sales strategy, extending Ruckus products into new vertical markets, creating partner incentives and sales programs, as well as partner sales tools and reporting practices. 

A senior marketing and business development professional, Pandey's track record includes 10 years with Cisco in a variety of business development, product management and marketing roles. Pandey led Cisco's first large-scale competitive global channel program and participated in the due diligence process for the acquisition of Airespace.  In her new role reporting to the VP of marketing, Pandey is responsible for the overall development and execution of channel marketing programs, partner recruitment as well as identifying new vertical market opportunities.

Ruckus University Roadshow Focuses on Wi-Fi Education

Ruckus has launched Ruckus University (Ruck-U), a series of free, one-day wireless educational classes focused on helping value-added resellers and integrators learn more about new Wi-Fi technologies as well as the nuances of Wi-Fi deployment. The RUCK-U roadshow features GT Hill, a former wireless trainer for CWNP and Global Knowledge. The Ruck-U classes will address a variety of topics including: the fundamentals of 802.11 Wi-Fi, deploying for high user density, dealing with BYOD, and emerging standards such as 802.11u and 802.11ac.

The RUCK-U North American roadshow kicks off an eight-city tour, beginning July 24, 2012 in Los Angeles, CA. Other dates and locations to follow, as outlined below:

  • Denver, CO, July 26
  • Minneapolis, MN, July 31
  • Chicago, IL, August 2
  • Atlanta, GA, August 14
  • Orlando, FL, August 16
  • Dallas, TX, August 21
  • Northern New Jersey, August 23
  • Toronto, Canada, August 28

Registration is on a first come, first-served basis.  For more information, visit:


Headquartered in Silicon Valley, Ruckus Wireless is a supplier of advanced wireless systems for the explosive mobile Internetworking market. The company markets and manufactures a wide range of indoor and outdoor "Smart Wi-Fi" products for mobile operators, broadband service providers, and corporate enterprises around the world. Ranked as the top telecom company by Inc. Magazine and named a World Economic Forum Technology Pioneer, Ruckus invented and has patented state-of-the-art wireless technology, such as adaptive antenna arrays that focus and direct Wi-Fi transmissions over the best signal path, automatically avoiding sources of Wi-Fi interference. These unique capabilities extend signal range, increase client data rates and ensure consistent and reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. With over 55 patents, 12,000 customers, and 4,000 solution partners worldwide, Ruckus employs over 450 staff in 22 countries. To date, the company has shipped over 3 million Smart Wi-Fi systems around the world to over 12,000 enterprise and carrier customers. For more information, visit Ruckus Wireless at

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David Callisch
Ruckus Wireless

SOURCE Ruckus Wireless