Ruder Finn Appoints James Walker as Group Vice President, Social Engagement & Digital Content

Walker will lead social engagement and digital content strategies designed to enhance corporate reputation, raise senior executive visibility, build influencer and stakeholder engagement, and manage crisis and issues communications for agency clients. He brings broad expertise in digital analytics, digital infrastructure development, community/channel management and paid media placement to the role.  Walker will report to Keith Hughes, EVP, Head of Ruder Finn's U.S. Corporate Practice and closely collaborate with Ruder Finn's in-house, award-wining digital practice, RFI Studios.

Walker brings Ruder Finn extensive communications experience from clients such as Capital One, Boehringer Ingelheim, Johnson & Johnson, Deloitte, Microsoft and Nestlé in industries that range from technology, pharma and sustainability to luxury goods and professional services. Prior to joining Ruder Finn, Walker was Vice President, Digital & Corporate at Cohn & Wolfe, where he led social/digital strategy development and execution for the New York corporate practice. Prior to that, Walker served as the Global Digital Marketing Manager at the Nature Conservancy, where he focused on digital fundraising, engagement and issues advocacy campaigns.

"We're thrilled to have James join our team as we broaden our focus on the essential impact social and digital communications can have on building distinctive corporate reputations," says Hughes. "James has a strong global industry reputation for driving multichannel communications initiatives that push new boundaries and achieve superior results. His vision will help our clients anticipate how they can get ahead of the curve and their competition in an increasingly tough marketplace."

"We're entering a challenging time in business, when executives are increasingly expected to authentically connect with stakeholders, navigate key issues and chart the path ahead for their respective organizations in an integrated way," said Walker. "I'm excited about the opportunity to work with a talented team at Ruder Finn who understands these nuances and has a strong vision for how to thrive in today's environment."

In addition to his diverse project level experience, Walker has worked in a global capacity for the past six years, managing teams with members in Beijing, Shanghai, Hong Kong, Ulaanbaatar, London, Bogota, Mexico City, São Paulo, Melbourne and Zurich.

ABOUT RUDER FINN
Ruder Finn, Inc. is one of the world's largest independent global communications and creative agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments, non-profit organizations and startups. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn's work, talent and culture have received industry-wide recognition, featuring awards from the Cannes Health Lions, the Clio's, the SABRE Awards, the Big Apples and the PRWeek Awards. In 2016, Bulldog Reporter named Ruder Finn Large and Tech Agency of the Year, and PR News' has listed Ruder Finn as one of the Top Places to Work in PR for three years in a row. For more information, visit www.ruderfinn.com. 

CONTACT:
Katy Kelley
Ruder Finn
646-757-6123
[email protected]

Photo - http://photos.prnewswire.com/prnh/20161114/439322

SOURCE Ruder Finn, Inc.

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