Rula Health Appoints Taylor Hawes as Chief Marketing Officer

Consumer technology marketing leader joins Rula to accelerate brand growth and build national awareness of accessible, high-quality mental healthcare

LOS ANGELES, Oct. 28, 2026 /PRNewswire/ -- Rula Health, a nationwide behavioral health provider delivering accessible, high-quality care, today announced the appointment of Taylor Hawes as the company's Chief Marketing Officer. In this role, Hawes will oversee Rula's marketing strategy, with a focus on strengthening relationships with patients and partners, communicating the value of its care model and further solidifying Rula as one of the most trusted names in mental healthcare.

Hawes brings more than 15 years of marketing and growth leadership experience across consumer and SMB subscription businesses. He has a proven track record of rapidly scaling brands, building high-performing teams and driving growth in competitive markets. Most recently, Hawes served as CMO at Point Wild. Previously, he held senior leadership roles at Aura, where he helped establish and scale the company's direct-to-consumer business into a leading consumer security brand, and served as CMO of HostGator under Endurance International Group.

Hawes joins Rula following a year of significant growth and brand investment. In 2026, Rula surpassed 10 million patient sessions, launched its first national brand platform, "Turn Off the Talk Track," and released its first annual Clinical Report, highlighting the company's commitment to high-quality, measurement-informed care. Together, these milestones reflect Rula's focus on expanding access, demonstrating the value of its care model, and building greater awareness and trust among patients, providers and healthcare partners.

"Rula was built to raise expectations for mental healthcare, where clinical quality is measurable and reliable," said Josh Bruno, CEO of Rula. "Taylor brings an exceptional background in building brands people genuinely trust, and his leadership will be key as we continue to raise the standard for what high-quality, outcomes-driven care looks like."

"Mental healthcare is deeply personal, and trust plays an important role in how people choose and experience care," said Hawes. "What drew me to Rula is the company's commitment to not just delivering care, but understanding whether it's actually working for patients. I'm excited to help bring that story to more people and shape the next chapter of Rula's growth."

The appointment comes as Rula continues to expand its national reach, connecting patients with a network of more than 22,000 licensed providers and access to care through insurance plans covering more than 200 million people nationwide.

For more information on this announcement and regarding Rula's services, visit: https://www.rula.com/.

About Rula Health
Rula is a comprehensive behavioral health solution that makes high-quality mental health care more accessible and affordable. With a nationwide network of more than 22,000 licensed providers, Rula offers next-day availability for therapy and psychiatry, 24/7 crisis support, and a seamless digital experience that connects patients to the right care quickly. Patients can match with a provider in minutes, verify insurance coverage and out-of-pocket costs upfront, attend secure telehealth sessions, and track their progress—all within a single, easy-to-use platform. Rula partners with most major insurance networks, including Aetna, Anthem, Cigna, Kaiser, UnitedHealthcare, and many Blue Cross and Blue Shield plans, covering more than 200 million lives across the U.S. Learn more at Rula.com.

SOURCE Rula Health