RULA TEAMS UP WITH TASKRABBIT TO HELP PEOPLE MAKE TIME FOR THEIR MENTAL HEALTH BY LITERALLY TAKING TASKS OFF THEIR PLATE

In honor of World Mental Health Day, Rula is launching "T(ask) for Help," covering new patients' everyday tasks to give more time to prioritizing mental health.

LOS ANGELES, Sept. 29, 2026 /PRNewswire/ -- Rula, a national behavioral healthcare provider delivering high quality, insurance-covered care, is partnering with Taskrabbit to launch "T(ask) for Help," in honor of World Mental Health Day – an initiative designed to address one of the practical barriers that keeps people from starting therapy: finding the time to actually do it.

The initiative is rooted in a startling fact: Nearly 50% of adults in need of mental support don't have the time or availability to seek care*. When people are already struggling, an overwhelming to-do list can make it even harder to prioritize mental health. To help move seeking care higher on that list, Rula is partnering with Taskrabbit to take one task off people's plates and give them back something everyone can use more of: time. Starting September 29 through World Mental Health Day on October 10, eligible new patients who book their first therapy session at Rula.com/taskforhelp will receive a $50 Taskrabbit credit to use towards help with an everyday task, creating more space to prioritize their mental health and take that first step toward care.

 "Too often, taking care of our mental health becomes something we'll get to when we have the time," said Josh Bruno, CEO and Founder of Rula. "But with so many competing priorities, that time rarely creates itself. At Rula, we believe mental health care deserves a place on everyone's to-do list, and our partnership with Taskrabbit is about helping people create the space to take the important first step of getting started."

"You don't need a major home overhaul to feel a huge sense of relief. Sometimes just scratching one small thing off your list makes all the difference," said Tamara Rosenthal, SVP, Marketing at Taskrabbit. "Hanging a shelf or replacing a light fixture might seem small, but crossing off just one item gives you instant peace of mind. By partnering with Rula, we're making it easier to hand off that one lingering task so you have the time and mental energy to take care of yourself."

Launching ahead of World Mental Health Day on October 10, T(ask) for Help builds on Rula's national "Turn Off the Talk Track" campaign, which was built on research-backed insight that our own internal dialogue is often what stands in the way of seeking the mental health care we need. This new partnership brings one of those familiar thoughts to life: "I'll start therapy once I get everything else done."

Developed with creative and media agency Mischief @ No Fixed Address, the partnership and associated campaign assets underscore how Rula works to reduce both the emotional and practical barriers that can prevent people from accessing care. With a nationwide network of more than 22,000 licensed providers for therapy and psychiatry, Rula helps patients match with a provider in minutes, verify insurance coverage and out-of-pocket costs upfront, and schedule their first appointment as soon as the next day.

For more information about Rula's services, visit Rula.com or Rula's social channels on YouTube, Instagram, and LinkedIn.

About Rula

Rula is a comprehensive behavioral health solution that makes high-quality mental health care more accessible and affordable. With a nationwide network of more than 22,000 licensed providers, Rula offers next-day availability for therapy and psychiatry, 24/7 crisis support, and a seamless digital experience that connects patients to the right care quickly. Patients can match with a provider in minutes, verify insurance coverage and out-of-pocket costs upfront, attend secure telehealth sessions, and track their progress—all within a single, easy-to-use platform. Rula partners with most major insurance networks, including Aetna, Anthem, Cigna, Kaiser, United Healthcare, and most Blue Cross and Blue Shield plans, covering more than 200 million lives across the U.S. Learn more at Rula.com.

About Taskrabbit

Taskrabbit is a global digital platform that connects people seeking help with household tasks — such as Furniture Assembly, TV Mounting, Help Moving, and Home Improvements — to skilled, reliable Taskers in their communities. Acquired by the Ingka Group (IKEA) in 2017, Taskrabbit operates in thousands of cities across eight countries: Canada, France, Germany, Italy, Portugal, Spain, the United Kingdom, and the United States. Taskrabbit is also available in 240+ IKEA stores worldwide.

To find out more, please visit www.taskrabbit.com or join the conversation with @Taskrabbit on Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, and YouTube.

* Source & Full Data: Substance Abuse & Mental Health Services Administration National Survey, 2025. 48.3% of adults with a mental illness who felt they needed treatment but did not receive it cited not having enough time for treatment as a reason they did not seek care.

Terms and Conditions: Offer valid only for new users who have not previously received services through Rula. Users must sign up through rula.com/taskforhelp to be eligible for this offer - standard signups through any other web URL are not eligible. Offer is not valid in Delaware, Florida, Texas, or North Carolina, or for users enrolled in federal or state healthcare programs, such as Medicare, Medicaid, Medicare Advantage, Managed Medicaid, and TRICARE/CHAMPUS. The $50 credits are redeemable only with Taskrabbit for services booked, and their use is subject to the Taskrabbit Global Terms of Service. Credit is not redeemable on Rula for therapy, psychiatry or any other offering. Limited to one $50 credit per user. Offer is valid for 60 days from the date of issuance and must be loaded to the user's Taskrabbit account; it is non-transferable, has no cash value, and cannot be redeemed for cash or cash equivalents. Users who successfully qualify will receive an email confirmation after their first appointment is scheduled, which will include their unique code and activation instructions.

SOURCE Rula Health