Run, Fly or Swim into Summer Adventures with Frito-Lay 2 Go and the Association of Zoos and Aquariums
Snacks Help Spark Wildlife Explorations, Conservation and Discoveries among Kids and their Families
PLANO, Texas, July 6, 2016 /PRNewswire/ -- School is out, summer is in session and families across the country are looking for their next great adventure. To encourage the exploration, Frito-Lay 2 Go® multipacks and Quaker® Chewy bars are taking families from the depths of the ocean to the treetops of a rainforest through a partnership with the Association of Zoos and Aquariums (AZA). Starting this week through October 20, families can receive a free kid's pass to participating AZA-accredited facilities nationwide with the purchase of a Frito-Lay 2 Go or Quaker Chewy Bar Variety Pack.
A leader in conservation education, AZA-accredited zoos and aquariums provide their local areas with first-hand science and environmental education opportunities with wildlife that families may not find elsewhere.
"It's important for kids, especially in the summer, to continue learning. What is better than to connect children to animal science and these species' habitats through unique experiences at an AZA-accredited aquarium or zoo?" said Kris Vehrs, AZA Interim President and CEO. "Our partnership with Frito-Lay 2 Go Variety Packs will, for the second year, encourage kids and their families to visit their local AZA-accredited facilities so they can explore, discover, be excited about, and learn how they can help protect the natural world."
Passes are available via Frito-Lay 2 Go packaging featuring a cheetah, panda, monkey, elephant, or penguin, and specially marked Quaker Chewy packaging featuring a koala. The partnership also helps promote the program, AZA SAFE: Saving Animals From Extinction, through a $250,000 donation from Quaker Chewy and Frito-Lay 2 Go Variety Packs.
"It's important for us to learn and care about the natural wildlife around us, focusing our efforts on endangered species like elephants, gorillas, cheetahs, and sea turtles, to name a few. Our partnership with AZA allows us to expose more of today's kids to these wonders," said Beto Galvan, senior director of marketing, Frito-Lay North America. "With Frito-Lay 2 Go Variety Packs being a family-fun snack that can go on an adventure just about anywhere, it's the perfect partnership to encourage exploration for the whole family."
Frito-Lay 2 Go Variety Pack features pre-portioned, single servings of everyone's favorite Frito-Lay snacks, including: Cheetos cheese flavored snacks, Doritos tortilla chips, Fritos corn snacks, Funyun's onion flavored rings, Lay's potato chips, Rold Gold pretzels, Smartfood popcorn, and SunChips multigrain snacks. The variety packs are available at retail stores nationwide for a suggested retail price of $3.60 - $8.99.
As a trusted, delicious and convenient snack, Quaker Chewy bars are a fun snack that moms feel good about sharing with their families and that kids love to eat. Quaker Chewy Granola Bars contain 8 grams of whole grains and come in delectably fun flavors like Chocolate Chip, S'mores and Oatmeal Raisin. Specially marked packages are available at retail stores nationwide for a suggested retail price of $3.99 - $4.99.
For more information and a list of participating AZA centers, visit AZA.FritoLay2Go.com.
About Frito-Lay 2 Go
Frito-Lay 2 Go is one of many Frito-Lay brands in North America - the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Frito-Lay 2 Go by visiting www.FritoLay2go.com.
About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
About AZA
Founded in 1924, the Association of Zoos and Aquariums is a nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, animal welfare, education, science, and recreation. AZA is the accrediting body for the top zoos and aquariums in the United States and eight other countries. Look for the AZA accreditation logo whenever you visit a zoo or aquarium as your assurance that you are supporting a facility dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. Members of AZA are leaders in saving species and your link to helping animals all over the world. To learn more, visit www.aza.org.
About SAFE: Saving Animals From Extinction
SAFE: Saving Animals From Extinction combines the power of zoo and aquarium visitors with the resources and collective expertise of AZA-accredited zoos and aquariums and partners to save animals from extinction. Together we are working on saving the most vulnerable wildlife species from extinction and protecting them for future generations. To learn more, visit AZAsavingspecies.org.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to better for you snacks; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay
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