RushCard Allows Members to Customize Card Plans and Further Reduces Card Fees

CINCINNATI, Jan. 5, 2011 /PRNewswire/ -- To meet the demand of more and more people defecting from traditional banks, The Prepaid Visa RushCard announced today that it is giving its members the flexibility to choose card plans that are better suited for their individual spending habits along with even lower card fees. This new feature allows members to pay only for services they use and it gives them the choice to switch plans as often as their needs change.

With RushCard members already reporting that they save up to $600 a year simply by using the card, the new pick your card, pick your plan feature offers even greater value by allowing new and existing members to choose among four different card designs, a monthly fee plan or charge per transaction plan, according to their card usage patterns.

"This new pick your card, pick your plan feature is further evidence that we are prepared to meet the demands of people who are being left behind by old-style bank networks, however, I am even more excited about all of the new services we're offering, such as card-to-card transfers for a fraction of the cost of wiring money, which ultimately help our customers continue to save money," said Russell Simmons, RushCard founder.  "According to JP Morgan Chase, cards like the RushCard are becoming the main card for 160 million U.S. adults because of services like those RushCard has offered for years.  Our members want to spend as little as possible when it comes to managing their money, and we're committed to bringing them the least expensive solutions."

As the prepaid debit card pioneer, the RushCard is committed to providing a better banking alternative for middle-class Americans who are affected by exorbitant, non-transparent bank fees. RushCard is a financial empowerment tool that helps people manage their money better while providing access to financial services for all working Americans.

With RushCard's latest feature, new and existing members can visit RushCard.com and use the fee calculator which will assess members' plans to use the card to receive a recommendation of which card plan would be best for them based on the information they've submitted.

Previously, the RushCard and Baby Phat cards had a $19.95 purchase fee that was restricted to the pay-as-you-go plan, which includes a $1.00 fee for each transaction capped at $10 a month and $1.95 for each ATM withdrawal fee.  The recently launched Diamond cards had a $3.00 purchase fee that was restricted to the flat monthly fee plan, which includes a monthly flat fee of $9.95, free transactions on signature purchases and two free ATM withdrawals per month. With the new fee plans, RushCard members can pay card fees ranging from $3.95 - $14.95 for either the RushCard or Baby Phat cards or the recently designed Diamond card. All other fees in the pay-as-you-go plan and in the monthly plan remain unchanged and services including calls to customer service are always free.

RushCard's pick your card, pick your plan feature and its new, lower card fees are just the latest examples of the company listening to its members' feedback and, in turn, providing innovative, industry-leading services that are not always available at banks.  Other key RushCard features include free card-to-card fund transfers between a user's own cards, free text alerts, budget management and credit reporting tools. Additionally, RushCard offers a free prescription discount card entitling cardholders, and non-members, to discounts of up to 85 percent on regular prescription drugs. These features help members make the most of the card, while saving on services that cost significantly more at banking and check-cashing institutions.

To learn more about Russell Simmons' positioning on the value that RushCard brings its members in comparison to banks, read the blog post by Russell Simmons here at GlobalGrind.com.

To learn more about the Prepaid Visa RushCard and its financial empowerment program, visit www.RushCard.com.

About UniRush LLC

Headquartered in Cincinnati, UniRush LLC was created to offer the over 48 million Americans without access to a traditional banking relationship an array of basic financial services via the Prepaid Visa RushCard. Benefits of the program include direct deposit, the ability to withdraw funds at over 850,000 ATMs globally, the ability to use the card wherever Visa debit cards are accepted and free 24/7 customer service. For more information about UniRush and RushCard visit us www.rushcard.com or find us at Facebook.com/Rushcard or on Twitter @RushCard.

SOURCE UniRush LLC