RICHMOND, Va., June 22, 2016 /PRNewswire/ -- RxEOB, an industry leader in member engagement applications for pharmacy benefits, has authored the white paper, "Personalized Messaging Delivers Better Care Quality and Lower Costs."
Available now at https://www.rxeob.com/public/press/june-2016-white-paper-download/, the RxEOB white paper highlights the necessity for health care professionals to stay ahead of the curve by taking fundamental steps toward building personalized patient messaging campaigns, which can improve a patient's health and deliver cost savings for both the patient and their health plan.
As reported by the 2015 Milliman Medical Index, the cost of health care for a typical American family of four has risen more than 27 percent from 2011 to 2015, and along with potential pharmaceutical cost increases, the number is expected to continue to grow.
According to the RxEOB paper, medical cost pressures are mounting, and health plans are increasingly shifting costs (e.g., high deductibles) to their members, while reducing care options (e.g., narrow networks, restrictive formularies) for the medical and pharmacy benefits offered to their members. Engaging members with personalized messaging and in ways that clearly show 'what's in it for them' is essential for any company managing the financial risk of health care. Health plan members will gravitate toward health plans and PBMs that invest in messaging applications that accommodate members' preferred message delivery channels (e.g. text, email, portal, print) to help them use their health care benefits economically.
As health care providers, PBMs and insurers look to drive better care quality and lower costs through member engagement programs, not only understanding but also properly utilizing big data will be an important step in developing personalized messaging.
"In an evolving health care delivery system, the burden is now on payers and providers to communicate more effectively," said Robert S. Oscar, CEO of RxEOB. "We're at a point now where we have all this data and we have to start using it properly to find out what channels work best to deliver persuasive messaging. This is not just about going digital, but using clinical rules to target patients, sending a tailored message at the right time through the patient's preferred communication channel to not only improve the quality of care but to lower the cost of care for all involved."
Highlights from the white paper include details on the shift in the care delivery process and the correct utilization of known data to create efficient and persuasive personalized health care messaging programs for patients. Also included in the white paper are methods and statistics from Resolution Health that detail how they are addressing and closing gaps in care with personalized messaging. The white paper reviews how Resolution health uses various personalized messaging channels to both members and physicians to increase adherence to evidence-based care and to reduce medical and pharmacy costs for both the member and the health plan sponsor.
To download the paper in its entirety, visit https://www.rxeob.com/public/press/june-2016-white-paper-download/.
For 15 years, RxEOB has been assisting health care professionals and patients improve the information needed to buy and adhere to prescriptions. Offering pharmacy benefit analytics, portals, mobile applications and reporting, RxEOB's products help health plans and pharmacy benefit management companies engage patients for better pharmacy utilization and adherence and improved overall medical care quality. For more information on how RxEOB can help reduce your overall health care costs, please visit www.rxeob.com, or call 888-648-0989, extension 226, and ask for Dan Heneghan, vice president. Or email him at dheneghan (at) rxeob (dot) com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rxeob-releases-white-paper-on-benefits-of-personalized-health-care-messaging-300288251.html