S4 Capital's Monks Brings the Next Big Moment of Agentic AI into Frame for PUMA Using NVIDIA AI

New Monks Foundry & Agentic AI Advisory Group combines Monks' deep technical expertise & collaboration with NVIDIA to transform enterprise technology solutions & revolutionize content creation

SAN JOSE, Calif., March 18, 2025 /PRNewswire/ -- Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, today announced its collaboration with NVIDIA to launch an Agentic AI Advisory Group and the Monks Foundry, supported by NVIDIA-certified engineers. The partnership with NVIDIA, shared at the GTC AI Conference, is already reshaping the marketing and advertising industry by delivering smarter, more tailored and impactful content for brands, including global sportswear giant PUMA. The Monks Agentic Advisory will consist of an approximately 50-person advisory team that operates as a nimble advancement and consulting team for the Monks Foundry, which is tracking to have 150 certified engineers fully dedicated to building and deploying custom generative AI models tailored to enterprise data and domain-specific knowledge within the year.

"We've built on our technical expertise to create an agile and efficient approach to Applied AI with a more nimble team of engineers and advisors," says Michael Dobell, EVP of Innovation at Monks. "In today's landscape, a simple structure can put us one step ahead, allowing us to deliver with a speed and depth that legacy holding companies and networks struggle to match, setting a new standard for what's possible in the industry."

GTC attendees can see how agentic AI, using Monks.Flow, integrated with NVIDIA Omniverse and NVIDIA NIM™, creates a high-quality 30-second creative spot in a fraction of the time required by traditional production methods, demonstrated with PUMA. By developing with Omniverse technology and leveraging NVIDIA Blueprints, Monks can orchestrate interoperability between creative teams and tools, allowing for scalable real-time development of hyper-realistic content. By harnessing the capabilities of NIM microservices on performant hardware, Monks accelerated delivery of agentic workflows by over 2.8x. In addition, NIM microservices perfectly slotted into a cloud-agnostic strategy, utilizing the Kubernetes deployment strategy to easily run all of the backing models in all major cloud providers, for any client need. Attendees can explore this innovation at the Monks booth in the GTC AI Pavilion, while audiences at home can now view a fully AI-generated PUMA film showcasing the incredible creative output.

"Partnering with Monks, NVIDIA and Runway's cutting-edge AI technologies is part of the transformative approach at PUMA in our vision for the future of marketing," says Richard Teyssier, Global VP Brand and Marketing at PUMA. "We have always valued innovation and experimentation, and it is great to have the necessary support to transform creative development into a seamless, agentic-enabled pipeline. This collaboration not only sets the stage for more adaptive and impactful content creation but also redefines the speed and scale at which we can engage with our audiences."

This end-to-end workflow demonstrates how cutting-edge AI, coupled with Omniverse's capabilities, is transforming the future of content creation. By consolidating traditionally segmented areas—insights, strategy, creative, execution, media, performance and assets at scale—into a seamless, end-to-end agentic pipeline, the workflow results in work that is more adaptive, efficient and visually stunning—all at unprecedented speed.

"NVIDIA Omniverse and OpenUSD are enabling developers to build AI applications that assist artists and creative teams with efficient and scalable production techniques for digital marketing assets," says Richard Kerris, Vice President of Media and Entertainment at NVIDIA. "Monks.Flow's integration demonstrates how AI and digital twins can transform industries and set new benchmarks for innovation."

At GTC this week, Lewis Smithingham, EVP of Strategic Industries at Monks, will present "Novel Use Cases for AI in Large Media Archives." Additionally, Tony Walasik, Senior Product Manager at Monks, will join Scott Connolly, Head of Media Technology at Verizon Innovation Labs, to discuss "AI on Location: Deploying Mobile Private Networks and Edge Compute for Next-Gen Content Pipelines."

The Monks booth (#3263) offers attendees a more in-depth look at Monks.Flow, which leverages advanced AI models to transform businesses. By automating workflows and linking talent, software and microservices, Monks.Flow orchestrates marketing operations for the age of agentic AI, providing solutions for every stage of the creative lifecycle and offering a seamless journey from strategy to delivery. It begins with insights and strategy, where clients gain valuable data and develop targeted plans to guide their marketing efforts. This is followed by creation and adaptation, enabling the efficient production and customization of content to meet specific needs. Finally, Monks.Flow ensures delivery and performance, optimizing content to reach the right audience with maximum effectiveness. This platform has already delivered performance boosts for brands like Headspace, Hatch and Chime.

About Monks
Monks is the global, purely digital, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry's best and most diverse digital talent—to help the world's trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.

About S4Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.

Our strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in two synchronised practices: Marketing services and Technology services, along with an emphasis on 'faster, better, cheaper, more' execution in an always-on consumer-led environment, with a unitary structure.

The Company now has approximately 7,300 people in 33 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. At the Group's last full year results, Content accounted for approximately 60% of net revenue, Data&Digital Media 24% and Technology Services 16%. The long-term objective for the practices is a split of 50%:25%:25%.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million 'shell' company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

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