Sacramento Kings Gain Unprecedented Insights into Fans and Global Reach Using Zignal Labs' Realtime Analytics Platform

SAN FRANCISCO, Oct. 23, 2014 /PRNewswire/ -- The Sacramento Kings have gained new insights into the team's fans, its global brand and the way it is covered in the national and international media, using powerful new analytical tools from San Francisco-based Zignal Labs.

Zignal Labs is the leader in delivering data-driven insights from big data analytics, realtime media monitoring, and business intelligence. Its partnership with the Kings has given the team a powerful new tool to help quantify the organization's global influence and gain an even better connection and understanding of its fans.

The company has also helped the Kings owner Vivek Ranadive implement his NBA 3.0 philosophy, which uses state of the art tools to monitor, and expand, the team's brand and reach.

"Zignal connects us with the Sacramento community and fans around the world in realtime, which enables our communications efforts to be informed by quantitative analysis," said Laura Braden, Senior Director of Communications, Sacramento Kings. "Zignal's analytics platform also saves staff bandwidth and time and helps us understand how we're making a global impact across a variety of narratives and initiatives."

The Kings used Zignal's Analytics Platform to track three major initiatives. By utilizing Zignal's powerful media monitoring tool, the team was able to gain strategic insights on key issues, sentiments and trends surrounding domestic and international media coverage of the team, as well as Kings-related social media chatter.

The Kings analyzed nearly 1 million total mentions relevant to its brand while gaining insights on sentiments, trends, and influencers.

With the organization's increased understanding of fans and media partners, the Kings improved its net sentiment rating by 25% over the course of four months while using Zignal.

Metrics and intelligence around the development of the new arena in Sacramento gave the Kings the power to understand and interact with its fans in a more meaningful way, leading to 10 times more mentions related to the new arena.

To read the full Sacramento Kings and other case studies, please visit: www.zignallabs.com/insights

About Zignal Labs

Founded in 2011, Zignal Labs is a leader in delivering data-driven insights from big data analytics, realtime media monitoring, and business intelligence.  The Zignal Labs realtime platform enables customers to make informed decisions faster by aggregating data from millions of sources and synthesizing social and traditional media into a powerful interactive dashboard.  Zignal Labs' team is comprised of experts from analytics, communications, and information technology industries; the team has created a powerful, easy-to-use comprehensive platform that covers the entire global media spectrum. Zignal Labs has offices in San Francisco and Washington, D.C. To learn more, visit: www.zignallabs.com.

About Sacramento Kings

In May 2013, Vivek Ranadive led a dynamic and diverse ownership group comprised of leaders in technology, sports, marketing and real estate to purchase the Sacramento Kings. Under the new ownership group, the Kings have implemented a forward-looking "NBA 3.0" philosophy that guides the Kings in becoming the first franchise of the 21st century. NBA 3.0 is driven by utilizing cutting-edge technology, acting as a positive agent of change in the community, and expanding the team's and the region's global brand. For more information, please visit www.Kings.com.

Media contacts:

Ana Gabriel
415-618-8800
[email protected]

Laura Braden
916-616-0707
[email protected] 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sacramento-kings-gain-unprecedented-insights-into-fans-and-global-reach-using-zignal-labs-realtime-analytics-platform-511672975.html

SOURCE Zignal Labs

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