Saepio and Valuevine Partner to Redefine Multichannel Marketing for Franchise-Based Companies

KANSAS CITY, Mo., Jan. 25, 2011 /PRNewswire/ -- Franchise-based companies have sought for years to create corporate marketing campaigns with a local, and even personal, feel.  Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, and Valuevine, the provider of social media and location-based marketing software to premier retail brands, have joined forces to enable marketers to incorporate social media engagement into all marketing campaigns and truly engage each customer in a direct dialogue with the brand.  

Marketers utilizing the joint solution will be able to access an unparalleled level of social media integration into all marketing campaigns, reaching far beyond allowing customers to opt in to following the organization on social media channels.  As part of the Saepio technology platform, corporate marketers can provide franchisees with customizable, approved social media components that can instantly be brought to life via the franchisee's own social media platforms, such as Facebook, Twitter, Foursquare, LinkedIn and MySpace.  Similar to other cross media creation, social messages can be versioned to the local marketplace by the distributed marketer within the guidelines set by corporate marketing.  This synergistic approach to corporate and local marketing ensures that both the analytics and market insight of corporate and the local market knowledge and intuition apply to marketing messages.

"With social and location-based marketing, we are seeing a confluence of online and offline consumer experiences," said Neil Crist, CEO of Valuevine.  "For large-scale marketing campaigns, social media is the 'last mile' of customer connection.  Brands that extend their marketing campaigns to these channels are allowing consumers to participate in a more personal and active dialogue with the brand.  As the leader and visionary in the future of distributed marketing technology, Saepio is the perfect partner to help us create this synergy for our customers."

"If marketers want to compete for mindshare, they have to be able to keep up with their customers in a way that is on their terms while still delivering a strategic message," said John Thomson, President and CEO of Saepio.  "Valuevine's proven leadership and expertise in making social media effective for its customers, coupled with Saepio's brand management and corporate messaging abilities, delivers a powerful tool for companies looking to proactively and strategically manage social marketing and engagement across a distributed marketing network."

The joint solution is now available with full system integration set for spring 2011.

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.  To learn more about Saepio, visit www.saepio.com.

About Valuevine

Valuevine, Inc. provides social media and location-based marketing software to premier brands, enabling them to easily leverage sites like Facebook, Twitter and Foursquare as powerful digital marketing channels to extend their brand, grow their business, and drive customer loyalty.  Valuevine's marketing and analytics platform provides specialized capabilities for multi-location retail, restaurant chains, and franchise brands.  Today, Valuevine's technology powers promotional and loyalty marketing for over 60 national brands and thousands of locations worldwide.  For more information visit http://valuevine.com.  Valuevine also offers a free location-based social footprint report at http://socialfootprintreport.com.

SOURCE Saepio