Saepio Announces Budget Manager Module

Budget Solution Simplifies Budget Creation and Approval Processes Allowing Marketers to Focus More on Campaign Implementation

Dec 08, 2010, 09:00 ET from Saepio

KANSAS CITY, Mo., Dec. 8, 2010 /PRNewswire/ -- As 2010 draws to a close, marketers across the board are pulling together budgets for the year ahead.  As such, they are faced with the challenge of gathering budget data, sharing budgets for approval and some even experience the lack of visibility into budget information across the enterprise.  Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced its new budget management tool, Saepio Budget Manager.

The Saepio Budget Manager solution helps marketers overcome the typical challenges of budgeting and forecasting by providing them with an easy-to-use budget dashboard.  This online portal includes capabilities to manage multiple budgets and roll-ups regardless of location, as well as out-of-the-box best practice templates that can be customized to meet users' needs and reporting structures. Additional functions include:

  • Budget sharing with the ability to set up access rights for each end user viewing the budget document allowing for seamless edit integration and approvals
  • Budget creation allowing users to plan marketing budgets, create scenarios and send along for approvals from managers and team members
  • Track marketing costs including details for who, what, when where and how much of the marketing budget has been utilized to date
  • Customized budget reporting allowing marketers to move beyond the numbers and provide visibility into marketing spend, based on managers' preferences

"Our customers are marketers – and they tell us time and time again that they want to spend less time with administrative tasks and more time creating marketing campaigns that encourage customer acquisition," said John Thomson, CEO and president of Saepio. "Our innovative solution not only allows distributed marketers  to do just that, but also better track marketing spend, and ensure that the limited dollars they have are being used in the most effective way possible and that they have a reporting tool that can be shared with all corporate decision makers."

To learn more about the Saepio Budget Manager solution, visit:

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit