Saepio Announces the Second Installment of the Distributed Marketing Leadership Series

KANSAS CITY, Mo., May 5 /PRNewswire/ -- The key to marketing success lies in the hands of brand marketers and their ability to create an emotional connection between their brand and prospective customers. Local marketers within distributed networks have a key advantage for furthering brand identity, as they are closer to the point of engagement than their corporate counterparts. Helping marketers harness this marketing power, Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, launched the second installment in the Distributed Marketing Leadership Series, entitled "Exploding Brand Value at the Local Level."

Designed to help assess the impact of the local marketer on brand strength and understand how best to optimize brand value, this guide includes information on:

• The power of the brand in local buying decisions
• How community changes the brand at the local level
• Understanding brand community
• Identifying who controls your brand
• The "Five Cs" of a win-win brand strategy
• Taking action to explode the value of your brand

"Local marketers within a distributed network have a great knowledge of their customers' behavior," said Stephen Tucker, Vice President, Saepio. "The Saepio "Exploding Brand Value at the Local Level" booklet offers marketers guidelines on how to take this information, understand what it means and translate it into targeted, engaging marketing messaging and campaigns that drive target audiences to act."

Saepio's Distributed Marketing Leadership Series is designed to provide both corporate and local marketers resources and information on how to best utilize their marketing network. This series is specifically designed for those organizations whose success depends on distributed marketers to carry the national brand through to the location where prospect interactions occur.

The free guide can be found at: http://info.saepio.com/distributed-marketing-leadership-series/resources/brand-value/. To learn more, Saepio's Rachel Thompson will be hosting a webinar on Wednesday, May 12, 2010 from 12:00 to 1:00 PM CDT. Register here: https://www1.gotomeeting.com/register/975953969.

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

SOURCE Saepio