Saepio Releases the Enterprise Marketing Management (EMM) Strategy Guide

KANSAS CITY, Mo., April 5 /PRNewswire/ -- Currently, managers of distributed marketing organizations are under increased pressure to improve measurable processes and maximize return on marketing investment.  Helping marketers rise to this challenge, Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced the first workbook in the Saepio Distributed Marketing Leadership Series, entitled "The Enterprise Marketing Management (EMM) Strategy Guide."

The guide serves as a concise planning resource for CMOs and VPs of marketing who manage distributed marketing networks, and covers topics such as:

• Preparing for tomorrow's consumer
• What is EMM?
• How should you be using EMM?
• Building your EMM strategy
• Creating an ROI case

"Marketers within distributed organizations have a unique set of challenges that differ greatly from those of traditional marketers," said Stephen Tucker, Vice President at Saepio. "Since Saepio is laser focused on addressing the challenges of these marketers, we have a rare opportunity to help educate marketers on the value that EMM can bring to their organization, in terms of streamlining a very complex process and also increasing the return on marketing investment."

Saepio's powerful software platform combined with an extensive portfolio of support services automates the marketing process, eliminates redundancy and ensures that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.

The free workbook can be found at: http://info.saepio.com/distributed-marketing-leadership-series/resources/emm-guide/.  To learn more, Saepio President and CEO, John Thomson, will be hosting a webinar on April 14 from 12:00 – 1:00 pm entitled, "Enterprise Marketing Management Strategies for Distributed Marketers." Register here: http://info.saepio.com/distributed-marketing-leadership-series/events.

Saepio also announced that the second workbook in the Saepio Distributed Marketing Leadership Series, "Exploding Brand Value at the Local Level" will release in mid April.  This guidebook outlines best practice principles that make corporate brands hum at the local level.

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.

SOURCE Saepio