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Safety 1st and The American Association of Poison Control Centers Join forces to Prevent Juvenile Poisoning in the Home

In honor of National Poison Prevention Week Safety 1st leads the charge as an advocate for child safety through innovative products and impactful partnerships

Safety 1st Partners with The American Association of Poison Control Centers for Poison Prevention Week.

News provided by

Safety 1st

Mar 22, 2016, 01:41 ET

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FOXBORO, Mass., March 22, 2016 /PRNewswire/ -- Nearly 50% of toxic and potentially toxic exposures involve children younger than six years old, according to The American Association of Poison Control Centers (AAPCC). To help bring awareness to poison prevention today and everyday Dorel Juvenile, a segment of Dorel Industries Inc. (TSX: DII.B, DII.A), Safety 1st brand, a leading provider of child safety products, and AAPCC are partnering to promote pediatric poisoning prevention in the home.

Logo - http://photos.prnewswire.com/prnh/20160322/346800LOGO

According to the AAPCC, 98% of pediatric exposures called in to poison centers occur at a residence, and the vast majority of these events are completely unintentional and preventable. From the garage to the bathroom to the attic, hundreds of potentially toxic substances are stored in homes.

"AAPCC is thrilled to be partnering with Safety 1st, and we are tremendously grateful for its support," said Stephen T. Kaminski, JD, AAPCC CEO and Executive Director. "Pediatric poisoning prevention in the home continues to be a source of major concern for the experts at poison centers across the country."

As the leader in home safety, Safety 1st continues to provide parents and caregivers advanced solutions for keeping children safe. In fact, the recent launch of the Safety 1st OutSmart Collection points to company innovation and dedication for parents and caregivers. OutSmart is a parent's secret weapon to keep kids out of cabinets, drawers, doors, outlets and more. Each product in the home safety line features a non-functional "decoy" button at the center of the product that redirects your child's attention. The actual activation buttons are hidden under a smooth surface that requires a two-finger squeeze to open.

"Kids are smart, curious, and will get into anything," said Paul Powers, President, Dorel Juvenile USA. "We are proud to partner with the AAPCC, and to offer products like The OutSmart Collection, featuring advancements in child safety that can aid in the effort of keeping kids away from dangerous and toxic items."

Safety 1st is a company that is driven by a single-minded focus of making the world a safer and happier place for children, while making the lives of families easier. In addition to the OutSmart Collection, the new Safety 1st Home Safety Calculator will also help guide you towards the areas of your home you need to focus on the most.

For more information on Safety 1st, visit: www.safety1st.com. For additional poison prevention tips and resources, visit AAPCC's National Poison Prevention Week webpage at: www.aapcc.org/prevention/nppw.

About Dorel Juvenile

All over the world, we Care for Precious Life. It is the daily mission of our 7,500 employees across the globe. We Care, so parents can have an enjoyable time with their children. Dorel Juvenile's portfolio features a diversity of brands at various price points and innovative design, supported by excellent distribution channels. Our well-known and strong global brands, Maxi-Cosi's, Safety 1st, Quinny, and Tiny Love, complemented by regional brands such as Cosco, Angel, Bébé Confort and Infanti, are available in over 100 countries.

Dorel Juvenile is a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A). Dorel creates style and excitement in equal measure to safety, quality and value. Dorel has annual sales of US$2.7 billion and employs approximately 10,450 people in facilities located in twenty-five countries worldwide. To learn more visit: www.djgusa.com

About The American Association of Poison Control Centers

AAPCC supports the nation's 55 poison center members in their efforts to treat and prevent drug, consumer product, animal, environmental and food poisoning. Members staff the Poison Help hotline at 1-800-222-1222 that provides free, confidential, expert medical advice 24 hours a day, seven days a week, 365 days a year from toxicology specialists, including nurses, pharmacists, physicians and poison information providers. In addition, AAPCC maintains the only poison information and surveillance database in the United States, providing real-time monitoring of unusual poisoning patterns, chemical exposures and other emerging public health hazards.

AAPCC partners with federal agencies such as HRSA, CDC, FDA and EPA, as well as private industry. To learn more, visit www.aapcc.org, like us on Facebook, and follow us on Twitter (@AAPCC).

SOURCE Safety 1st

Related Links

http://www.safety1st.com

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