Safi Kilima Tanzanite Partners With 831 MINHLE At New York Fashion Week
50th Anniversary of Tanzanite Collection Debuts on 26 Looks During Runway Show
NEW YORK, Sept. 11, 2017 /PRNewswire/ -- Safi Kilima Tanzanite, a premier collection within the Diamonds International brand portfolio, debuted their 50th anniversary of tanzanite collection as the title sponsor of the 831MINHLE fashion show on September 8, 2017. An array of earrings, necklaces and rings featuring the deep blue-violet stone adorned 26 models.
Safi Kilima Tanzanite Brand Director Alison Finkler said, "The rise in notoriety of the tanzanite stone in recent years has made jewelry featuring tanzanite stones a fashion forward must have. Whether an accent piece or complementing a beautiful collection like 831MINHLE, tanzanite is an everyday gem that elevates women's fashion."
Incorporating tanzanite into the 831MINHLE F/W 2018 fashion show was an easy decision for designer, Minh Le, who is participating in her first New York Fashion Week.
Minh Le said, "Safi Kilima Tanzanite jewelry is beautiful – it was an easy decision to partner with the brand for fashion week! The jewelry works seamlessly with the fall collection and really helps to emphasize the beauty of the dresses and patterns of the season. I couldn't be happier with how it all came together!"
See the below looks featuring Safi Kilima Tanzanite from the Friday, September 8, 2017 3:00 p.m. EDT fashion show.
About Safi Kilima Tanzanite:
Founded in 2010, Safi Kilima Tanzanite is a global leader in tanzanite. The premier brand is exclusive to Diamonds International and Tanzanite International stores; the largest tax and duty free jewelry retailer in the Caribbean, Mexico and Alaska. In 2017, Tanzanite celebrated its 50th anniversary and the timeless quality, superior grade and value that has become synonymous with the rare, blue and violet colored stone. For more information please visit www.safikilima.com.
About Diamonds International:
With over 125 stores, Diamonds International is the largest and most prominent privately held jewelry retailer in the Caribbean, Mexico, and Alaska. Established in 1988, Diamonds International is the world's largest tax-free, duty-free jewelry retailer providing tourists with an extensive portfolio of fine jewelry and elegant timepieces. Sourcing from the world's largest and most important mines, while supporting ethical mine-to-market practices, the patented 90 faceted Crown of Light diamond cut and acclaimed Safi Kilima Tanzanite collection are both exclusive to the U.S. based fine jeweler. For more information about Diamonds International, visit www.diamondsinternational.com.
MEDIA CONTACT:
Diamonds International
Samantha Eng
e. [email protected]
t. (516) 250-8914
SOURCE Diamonds International
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