SAKS FIFTH AVENUE BRINGS THE FIFTH AVENUE CLUB TO WEST HOLLYWOOD

The luxury retailer offers its personalized shopping and styling service at The London West Hollywood at Beverly Hills

The Fifth Avenue Club West Hollywood is the 21st location in the brand's expansion of personal shopping, with additional locations set to open in new markets throughout the year

WEST HOLLYWOOD, Calif., Feb. 19, 2025 /PRNewswire/ -- Saks Fifth Avenue, the leading name in luxury shopping, is partnering with The London West Hollywood at Beverly Hills to bring the retailer's luxury personal shopping and styling service, The Fifth Avenue Club, to West Hollywood. The newest Fifth Avenue Club marks an evolution of the program's unique, personalized offerings in order to meet and exceed individual shopping preferences. The Fifth Avenue Club West Hollywood expands Saks Fifth Avenue's distinctive service in Los Angeles and extends its existing Fifth Avenue Clubs, which have historically been housed within Saks Fifth Avenue stores. With the customer at the forefront, this new location introduces bespoke offerings such as an in-house beauty space and shoppable art installation.

Available to both local customers and hotel guests, The Fifth Avenue Club West Hollywood is a by-appointment destination, providing every customer the chance to customize the store to their unique shopping preferences. Customers can shop a regularly curated merchandise assortment that complements items pulled specifically for client appointments, based on an in-person or virtual consultation with a Saks Stylist. A dedicated beauty counter is also available to further enhance the client experience. Select pieces from Saks Fifth Avenue's fine art collection will be on display, as well as a QR code so clients can easily browse the full art gallery and visualize each piece in their own homes. The Fifth Avenue Club West Hollywood can also be personalized for exclusive events, brand takeovers and customized shopping journeys.

"The Fifth Avenue Club West Hollywood represents Saks Fifth Avenue's commitment to redefining the luxury shopping experience by combining our expertly curated assortment with personalization in an innovative way," said Larry Bruce, President, Stores, Saks Fifth Avenue and Neiman Marcus. "West Hollywood is the perfect setting for this concept, allowing us to offer our customers an unmatched level of service in a space that reflects the sophistication and creativity of our brand."

"We are absolutely thrilled to partner with Saks Fifth Avenue to bring The Fifth Avenue Club to West Hollywood," said Terry Buchholz, General Manager, The London West Hollywood at Beverly Hills. "The London West Hollywood hosts a myriad of film screenings, junkets and events throughout the year, and we feel confident that having this offering on property will greatly appeal to those within the entertainment industry as well as to our hotel guests and locals. We eagerly anticipate building a strong and successful partnership."

A floating fitting room, wrapped in dichroic acrylic, serves as a striking centerpiece in the space, while suspended clothing fixtures and a minimalist seating area complete the modern, inviting atmosphere. The shop's windows are wrapped in dichroic vinyl to reflect an iridescent palette onto the mirrored surfaces within The Fifth Avenue Club West Hollywood.

Skilled personal stylists have been recruited from the local community, and more information on The Fifth Avenue Club West Hollywood can be found on https://www.saksfifthavenue.com/locations/the-fifth-avenue-club-west-hollywood/. Customers can book appointments online, via phone (310-300-2829) or by emailing [email protected].

ASSETS
CLICK HERE to access images of The Fifth Avenue Club West Hollywood at The London West Hollywood.
*Images courtesy of Saks Fifth Avenue

HOURS OF OPERATION
Monday - Sunday, 10am-6pm

PHONE
310-300-2829

ABOUT SAKS FIFTH AVENUE

Saks Fifth Avenue is the leading name in luxury shopping. Since 1924, the brand has maintained a reputation for delivering an expertly curated assortment of fashion and highly personalized service. The Saks Fifth Avenue experience offers seamless all-channel shopping through an elevated digital platform and in-person services provided by an extraordinary network of 38 Saks Fifth Avenue stores across North America.

Shop on Saks.com and the Saks app, or visit Saks.com to find a Saks Fifth Avenue store location near you. Follow @saks on Instagram, TikTok and Facebook and @Saks Fifth Avenue on LinkedIn.

CONTACT:
Chloe Dessel
[email protected]

ABOUT THE LONDON WEST HOLLYWOOD AT BEVERLY HILLS

Since its opening in 2008, The London West Hollywood at Beverly Hills has boasted an atmosphere of British style flawlessly fused with Southern California sensibility. The 226 all-suite hotel features a 110-seat screening room, a state-of-the art fitness center and spacious suites including the 11,000 square foot bi-level Penthouse Inspired by Vivienne Westwood. Executive Chef Anthony Keene is at the helm of all the hotel's distinctive culinary venues, including signature restaurant Boxwood and rooftop poolside dining. Modern luxury is woven subtly into every aspect of the hotel, from the entrance and lobby to the garden-inspired rooftop pool deck and private terraces. The panoramic rooftop pool deck offers private cabanas and a separate fire pit. www.thelondonwesthollywood.com.

CONTACT:
Greta Vanhersecke, GV Public Relations
[email protected] 

SOURCE Saks